#BREAKINGNEWS as #ATTA sets date for 2021 edition of ‘Experience Africa’


(Posted 13th August 2020)

Experience Africa
21 – 23 June 2021

ATTA® the African Travel & Tourism Association, announces that Europe’s B2B travel show, focused on Africa, Experience Africa, will return to London from 21 to 23 June 2021.

Attended by buyers and suppliers of African tourism, Experience Africa will be managed in 2021 by the Jacobs Media Group, Europe’s leading media business for the travel and hospitality Industry. The groups multi platform portfolio across our industry, includes Travel Weekly, ATAS, Global Travel & Tourism Resilience Council and Connections, and will enhance all aspects of the event through its comprehensive reach, covering the key platforms of print, digital and events.

Experience Africa 2021 will be held at the legendary Stamford Bridge in Fulham, home to Chelsea Football Club, easily accessible and just a stone’s throw from the famous King’s Road. The event will continue to be held over 3 days, to provide maximum opportunities for one-to-one meetings and networking. The seminar schedule will pay particular attention to educational content that will focus on driving Africa’s tourism revival, post Covid 19.

ATTA’s strategy, introducing an iconic new venue whilst partnering with a strong media operation, is primarily to enhance the profile of Experience Africa by attracting new international buyers. Growth and development will build the momentum of Europe’s leading Africa focused B2B event, allowing a further expansion to satellite events around Europe.

Fiona Jeffery OBE, ATTA® Chairman says “ Experience Africa is a key brand and B2B feature in ATTA’s portfolio. The intention is to build and develop the event to add value to businesses engaging with Africa tourism and support the rebuilding of the sector and we’re delighted to partner with JMG in looking to deliver this mission and enhance Experience Africa’s profile across UK, Europe and Africa for the benefit of the industry and local communities”

About ATTA®

The African Travel & Tourism Association (ATTA®) is a member-driven trade association that promotes tourism to Africa from all corners of the world. Recognised as the voice of African Tourism, ATTA® serves and supports businesses in Africa representing buyers and suppliers of tourism product across 21 African countries. With over 650 members, ATTA® acts as Pan-Africa’s largest network of tourism product covering not only accommodation, transport, and travel specialists in Africa, but a formidable selection of tour operators, representation and PR companies worldwide promoting tourism to Africa.

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