Consultants’ Corner: why is Italy’s domestic market down by ‘only’ 30%?
For a country that is 1,300 kilometres long, Italy has 22 airports with more than one million passengers each – a staggering number.
In 2019, 193 million passengers were carried throughout the country, an overall increase of 4% against the previous year.
Then coronavirus happened.
And, as with the rest of the world, Italy has experienced a significant drop in traffic, down by close to 70% between January and August.
However, something that not many have noticed is that domestic passengers reduced by ‘only’ 30% in August 2020 versus the same month last year.
This is much stronger than any other EU country and it is very close to China, whose aviation system has had much more time to recover than most other nations.
The Italian domestic bubble, in essence, seems to be working well. But why?
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