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#WTMAfrica2021 – Taking place in April next year in Cape Town
Africa Travel Week continues diversity and inclusion journey
Each year the travel and tourism industry opens up the world to a wide range of travellers regardless of age, gender, ethnicity, abilities and sexual orientation. And in recent years, many companies have begun the process of exploring effective strategies to nurture a culture that reflects and understands those they seek to serve, in all their diversity.
While our masterclasses on often overlooked topics in the travel and tourism industry were successful, and embody our core brand values, the work goes far beyond that and we’ve learned there isn’t a quick fix when it comes to fostering diversity and inclusion. It’s not as simple as filling a quota or checking off boxes, nor is it a one-and-done initiative.
WTM Africa is set to take place on 7-9 April 2021 being the first travel and trade exhibition to take place for the new year. Make sure you have your dates booked to discover industry leading knowledge by hot topic conference sessions and most importantly forge lastly business opportunities to kick start your contracting year.
For the last eight years, Jeremy Smith has been to every single session of the responsible tourism programme at World Travel Market London. And every year, he has produced a daily summary of what has happened during those sessions. On this most unique of years he finds it boils down to that one word – inclusion.
Companies need to integrate the two elements: marketing and digitalization. Strategies will vary between airlines and cruise lines, and initiatives like gaining market share, diversifying the offered products, or targeting new market segments are expected.
Rune Engstrøm started travelling around Europe as a teenager, often with Interrail and no specific goal in mind. In 1988, he travelled to Kenya for the first time and fell in love with Africa. Since then, he has come back numerous times before he started working full time selling Africa. He loves working with and meeting new people, and admits that the travel industry is where he feels most at home.
WTM Africa has partnered with the Hospitality and Tourism Association of Botswana (HATAB) which exists to promote, encourage and police excellence in hospitality and tourism in Botswana. It is HATAB’s role to ensure that all visitors, both from within and from outside Botswana, enjoy consistently high standards of service from the entire hospitality and tourism industry.