#BrusselsAirlines launches unique new safety video in conjunction with Belgian band ‘Hooverphonic’

(Posted 02nd August 2022)

#BrusselsAirlines again shows innovation with new safety video

Brussels Airlines launched an eye-catching video to draw the attention of their passengers to the important safety instructions of a flight.

Fully in line with the long tradition of putting the very best of Belgium on the world map, the national airline took the iconic Belgian band Hooverphonic under the wing.

The group wrote a catchy song based on the exact lyrics of the instructions. The result is a unique clip, in which the song is mixed with surrealistic images including an artistic homage to Magritte, another example of Belgian excellence. From 01st of August, the video will be rolled out on all of the airline’s long-haul aircraft.

For years now Brussels Airlines has been a flying ambassador for Belgium, offering a selection of Belgian beers, wines and chocolates on board. As from today, Belgian music is also part of that selection.

Belgian pride Hooverphonic creates unique song for Brussels Airlines


In order to keep drawing the attention of its passengers to the crucial safety instructions on board, Brussels Airlines has for many years now created creative videos instead of the classic safety videos. Until recently, the safety instructions were presented with a humorous animated film, where passengers at one stage ‘looked like a duck‘. Earlier the Red Devils also gave the instructions. Today Brussels Airlines launches a brand new safety video which will be shown on her long-haul flights as from 01st of August.

Fully in line with her long tradition of putting the very best of Belgium on the world map, the national airline took the iconic Belgian band Hooverphonic under her wing.
​The result is a four-minute clip with a catchy song supported by a visual gem with subtle references to other Belgian artists such as Magritte. The video was directed by Jan Boon and the technical part was handled by virtual reality production house Studio Regie in Merelbeke.

The safety instructions we give on board at departure are essential. Safety is our priority but that is not a synonym for bland at Brussels Airlines. For years we have tried to attract the attention of our passengers with humour and creativity. The result of the unique collaboration with Hooverphonic is the perfect example of this. We are very happy that our Belgian pride has taken up the challenge and pulled out all the stops to create a surprising song and clip that will be going around the world from today.” said Michel Moriaux, Head of Marketing, Brussels Airlines

Hooverphonic reveals the new song to passengers at Brussels Airport


On 01st of August Hooverphonic surprised departing passengers at Brussels Airport with a short and intimate set at one of the gates. During that set, they performed, apart from two of their own songs, the song they created for the Brussels Airlines safety video.

When Brussels Airlines asked Hooverphonic to write a song with the text of the safety instructions, I really thought it would be impossible. But at the same time, I love that kind of challenge and we went for it. I’m glad I persevered. After a few tries, we are now ready for take-off! added Alex Callier, Hooverphonic

Click here to download the MP4-files of the full video.

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