(Posted 03rd August 2022)
Brussels Airlines has introduced a Green Fare for passengers flying from Denmark, Sweden and Norway from August, which includes full offsetting of CO2 emissions using sustainable fuel and investment in climate protection projects. The offer comes now that the willingness for passengers to neutralize their flight has risen significantly. Since the options for CO2-neutral flying were integrated into the booking process on brusselsairlines.com, usage among customers has increased sixfold.
Brussels Airlines, together with the other airlines of the Lufthansa Group, earlier this week introduced a new Green Fare for its guests booking from Denmark, Sweden and Norway on a trial basis from August 02nd, 2022.
As a contribution to a sustainable way of flying, the Green Fare includes a full offset of the flight’s CO2 emissions in the price of the flight. This is achieved by a combination of 20 percent sustainable aviation fuel (SAF) and 80 percent through investments in long-term climate protection projects. As an incentive, the Green fare also includes additional status miles and free rebooking options.
The Green Fare is now displayed alongside the familiar fares (Light, Classic, Flex) as an additional fare option in the online booking screen directly after the flight selection. The new offer is available in both Economy Class and Business Class for flights within Europe. In addition, starting in September, B2B travel partners in Scandinavia will also be able to take advantage of this new option. The test phase will last approximately six months.
Increasing success of sustainable options
At the end of May, Brussels Airlines had already improved its sustainable offer, by integrated the options for CO2-neutral flying directly into the flight booking, simplifying the process for its customers to buy sustainable fuel, invest in climate projects managed by myclimate or opt for a combination of both.
Since the introduction, the use of the offers for CO2-neutral flying has increased rapidly. Whereas the usage figures of these bookings via brusselsairlines.com were previously just under one percent, they have now sixfolded.
|“Brussels Airlines and the Lufthansa Group have set itself ambitious climate targets and plan to reaching carbon neutrality by 2050. Next to fleet modernization and more sustainable processes, innovative offers such as the new Green Fares are an important step toward that goal. The integration of sustainable options in the booking process already significantly increased the customer’s willingness to invest in sustainable flying, motivating us to invest further in sustainable offerings.” said Peter Gerber, the CEO of Brussels Airlines|
Together with the Lufthansa Group, Brussels Airlines is continuously implementing a wide range of innovative measures to achieve its ambitious goal of halving net carbon emissions by 2030 compared to 2019 and flying CO2-neutral by 2050. To this end, the company is relying in particular on accelerated fleet modernization, the continuous optimization of flight operations, the use of sustainable aviation fuels, and innovative offers to make a flight CO2-neutral.