(Posted 20th May 2023)
Africa Tourism Partners (ATP), in collaboration with
the Ministry of Environment, Forestry and Tourism (MEFT) and the Namibia Investment,
Promotion and Development Board are set to roll out MICE, Digital and Social Media Marketing
Masterclass as a precursor of the Africa Youth in Tourism Innovation Summit 2023
(www.youthtourismsummit.com). The Summit will take place in the coastal town of Swakopmund
in Namibia from 30 May to 2 nd June 2023.
Scheduled the 30 th of May 2023 at the MTC Dome Hotel in Swakopmund, the Masterclass is
targeted at the Youth, SMEs and start-ups. However, any other interested tourism stakeholders
may participate in the half day training session. The Masterclass aims to empower all delegates
with practical skills in the application social media marketing, business planning and investment
pitch to potential investors.
Areas of focus for the Masterclass include Digital and Social Media Marketing Masterclass, Fast-
track ideation to Minimum Viable project – a minimum path for innovative enterprise development
and Fostering professional MICE industry education – an opportunity for providing quality career
and leadership development for African Youth and SMEs through MICE. Certificates of
completion will be issued to all participants.
These will be presented and led by a faculty of renowned global experts in entrepreneurship,
MICE and investment. Among these are Victoria Haihambo – Founder, Agelvipa Online,
Namibia, Nkululeko Nkosi – Founder, Saturated, South Africa, Nangula Nelulu Uaandja,
Chairperson and CEO of Namibia Investment Promotion and Development Board, Namibia, Alex
Mabunda – Group Chief Executive Officer, Ntiyiso Consulting, South Africa, Francois van
Schalkwyk – Executive Director of Investment and New Ventures, Namibia Investment Promotion
and Development Board, Namibia, Sebulon Chicalu, Director of Gaming and Tourism, Ministry of
Environment, Forestry and Tourism, Namibia, Marelise Serfontein – Executive Member,
Conference Link, Namibia, Ally Karearua, Chairperson and Executive Member, Hospitality
Association of Namibia, Lihle Dlamini – Chief Marketing Officer, Eastern Cape Parks and
Tourism Agency, South Africa.
The program of the day will be concluded by a One-on-One Business Exchange and networking
session. This will be an opportunity for participants to mix and mingle, while exchanging business
ideas and creating synergies.
All interested participants are advised to register now, considering that there is limited space
available. For registration, kindly visit www.youthtourismsummit.com and indicate that you will
attending the Masterclass on the 30 th of May 2023.
For more information about the Summit, exhibition, partnerships, sponsorships, registration,
please contact Ms. Rejoice Chishamba at: rejoice@africatourismpartners.com / +27 (0) 11 318
1741 / +27 (0) 81 303 7030.
