(Posted 17th August 2023)
Botswana is geared host the inaugural AfCFTA
Forum on Tourism, Creatives, and Cultural Industries. The launch will take place during the
Africa Tourism Leadership Forum & Awards scheduled for 04 to 06 October 2023 at the
Gaborone International Conference Centre. The emergence of creative tourism reflects the
growing integration between tourism and different placemaking strategies, including
promotion of the creative industries.
It is against this background that the AfCFTA Secretariat has partnered with Africa Tourism
Partners (ATP) to host the inaugural Forum on Tourism, Creatives, and Cultural industries
during Africa Tourism Leadership Forum 2023. This seeks to involve key Pan-African and
intra-Africa travel and tourism stakeholders and related sector harness the value of the
continent’s creative and cultural assets stimulate demand for intra-Africa travel. The forum
will highlight and harness emerging trade opportunities with regards to intra-Africa travel and
tourism investments sectors, and use to launch the newly established Africa Tourism
Private Sector Alliance (ATPSA), an apex body for Africa travel and tourism private sector.
The objective is to use this body to leverage the opportunities under the AfCFTA.
Themed, “Shifting demand dynamics to shape the future of intra-Africa Travel” the
2023 ATLF and Awards will present distinct networking avenues, business opportunities and
learning programmes relating to intra-Africa travel, franchising, creative industries and
culture, tourism investment, MICE (Meetings, Incentives, Conferences and Events),
Digitalisation and more. Led by renowned global experts, Ministers, CEOs, Business
Executives, Policy-Makers, Entrepreneurs, Academics, Researchers, Practitioners and
DMCs.
All hotels, lodges, guest houses, B&Bs, DMCs, Restaurants, Tour Operators, Travel Agents,
Online Travel Agents, Marketing Agencies, NTOs, DMOs, Associations, Women
Associations, Youth Association, entrepreneurs and all key industry stakeholders are set to
benefit from high level B2B sessions, Tourism Entrepreneurship Masterclass, Intra-Africa
Travel & Tourism Road Show. The Exhibition is starting on Tuesday, the 03rd of October 2023. The
ATLF and Awards 2023 will also feature Destination Showcase. Presentations from all
participating Africa Member states as a way of promoting destinations to a wide spectrum of
global participants.
Over 500 physical delegates, including the media and hosted buyers from across the globe
will converge from 03 to 06 October at the Gaborone International Convention Centre, Grand
Palm, Botswana for the 6th Annual African Tourism Leadership Forum and Awards.
Space is available to register for physical attendance, one-on-one B2B session, desk-top
exhibition and destinations showcase.
Register now www.tourismleadershipforum.africa or
contact the Registration Hotline on +27 (0)81 303 7030 or
email: rejoice@africatourismpartners.com
