Botswana is geared host the inaugural AfCFTA Forum on Tourism, Creatives, and Cultural Industries. The launch will take place during the Africa Tourism Leadership Forum & Awards scheduled for 04 to 06 October 2023 at the Gaborone International Conference Centre. The emergence of creative tourism reflects the growing integration between tourism and different placemaking strategies, including promotion of the creative industries.
It is against this background that the AfCFTA Secretariat has partnered with Africa Tourism Partners (ATP) to host the inaugural Forum on Tourism, Creatives, and Cultural industries during Africa Tourism Leadership Forum 2023. This seeks to involve key Pan-African and intra-Africa travel and tourism stakeholders and related sector harness the value of the continent’s creative and cultural assets stimulate demand for intra-Africa travel. The forum will highlight and harness emerging trade opportunities with regards to intra-Africa travel and tourism investments sectors, and use to launch the newly established Africa Tourism Private Sector Alliance (ATPSA), an apex body for Africa travel and tourism private sector. The objective is to use this body to leverage the opportunities under the AfCFTA.
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