(Posted 10th October 2025)
The AfCFTA Secretariat, in partnership with the Black
Star Experience (BSE) and Africa Tourism Partners (ATP), is proud to announce the inaugural
Creatives Connect Afrika 2025: The AfCFTA Forum on Tourism, Creatives and Cultural Industries
(www.creativesconnectafrika). This groundbreaking event will take place in Accra, Ghana, from
November 24th to 26th, 2025.
A platform for creative excellence, the Creatives Connect Afrika 2025 is a Forum and Festival that will
bring together African and diaspora creatives in film, music, and fashion, as well as tourism
professionals. The event aims to foster intra-Africa business development, investment, and marketing
under the AfCFTA framework.
Programme highlights
Masterclasses: Learn from industry experts and thought leaders
Policy Dialogues: Engage in high-level discussions shaping policies and identifying opportunities
Matchmaking Opportunities: Connect with potential tourism, creative and cultural industry
professionals’ partners and investors
Exhibitions: Showcase your work and products
Deal-Making Lounges: Dedicated spaces for Film, Music, and Fashion professionals
Attendees and participants will include talented designers, innovative creatives, and distinguished
tourism professionals, alongside representatives from national tourism boards and authorities.
Engage with tour operators, travel agents, and key players in tourism experiences and attractions, as
well as forward-thinking entrepreneurs in the tourism sector. Connect with leaders from the creative
and cultural industries, film and music production companies, passionate fashion enthusiasts, and the
bright youth driving innovation and technology. Don’t miss this opportunity to collaborate and shape
the future of these vibrant industries.
Join us for an exceptional gathering of influential figures, including policymakers, visionary investors,
dynamic film and music producers, and cutting-edge fashion houses.
As a precursor to the inaugural the AfCFTA Secretariat in collaboration with Black Star Experience
(BSE) and Africa Tourism Partners will be launching the AfCFTA Forum & Festival on Tourism,
Creative, and Cultural Industries Creatives 2025 on Monday, the 27 th of October 2025 at the Capital
on the Park, 101 Catherine Street, Sandown, Sandton, Johannesburg. All the creatives’ professionals
and practitioners are invited to attend the evening cocktail.
For more information, contact
rejoice@africatourism.com or +27 81 303 7030 for registration or visit:
www.creativesconnectafrika.com
Registration and Exhibition Stands
Artists, filmmakers, fashion designers, creative enthusiasts and tourism professionals are encouraged
to register and attend this prestigious festival. Only 20 exhibition stands are available for exhibitors
from across Africa. To register or for more information, visit (link unavailable) or contact Rejoice
Chishamba at rejoice@africatourismpartners.com or +27 81 303 7030.
