(Posted 13th October 2025)
Join us in celebrating the vibrant spirit of African tourism at the Africa Tourism Awards 2025!
This prestigious event honours the trailblazers, destinations, and organisations shaping the future of travel across our beautiful continent. From breathtaking landscapes to rich cultural experiences, let’s come together to recognise excellence and innovation in African tourism.
Tickets: Now available! Secure your spot at https://bit.ly/3KmkMty
Be part of an unforgettable evening filled with inspiration, networking, and celebration. Don’t miss out on this opportunity to connect with industry leaders and celebrate Africa’s tourism excellence!
About the Balearica / Africa Tourism Awards:
Across the sweeping landscapes of Africa — from the wetlands of Uganda to the savannahs of South Africa — one bird rises above the horizon with unmatched elegance and symbolism: the Crowned Crane, scientifically known as Balearica.
Adorned with a golden crest that crowns its regal stature, the Balearica is more than just a national symbol (national bird of Uganda and Nigeria) — it embodies resilience, grace, balance, and the deeply-rooted cultural pride of the African people.
But why does this majestic bird inspire a continental celebration like the Africa Tourism Awards?
Symbol of Unity Across Borders – The Crowned Crane is native to several African regions, uniting ecosystems and communities through its presence. It migrates freely across borders, just like tourism connects people, cultures, and economies across Africa.
A Creature of Poise and Purpose – Known for its dignified dance and harmonious calls, the Balearica mirrors the rhythm of Africa’s tourism — vibrant, resilient, and purposeful. It reminds us that our continent’s beauty lies in both its movement and meaning.
The Balearica Statuette – A Tribute to African Excellence
Chosen as the design for the Africa Tourism Awards trophy, the Balearica statuette is more than an award — it’s a symbol of pride, elevation, and excellence. Every honouree who holds it also holds a piece of Africa’s story — a reminder that their work is helping the continent rise, just like the crane in flight.
As we celebrate the trailblazers shaping Africa’s tourism future, we do so under the wings of a bird that has long represented our strength, dignity, and collective ascent.
