(Posted 22th April 2024)
The organisers of Africa Business Tourism and
MICE (Meetings, Incentives, Conferences and Exhibitions) Masterclass (ABTMM) have
announced that the 7 th and 2024 edition of the Pan-African MICE/ Business Tourism
Capacity Development and Continuing Professional Development Masterclass will take
place on 16 and 17 July 2024 at BDO Offices, Wanderers Office Park, 52 Corlett Dr, Illovo,
Johannesburg, South Africa.
Held annually in collaboration with BDO South Africa and a number of Industry Partners
including but not limited University of South Africa, SAACI, South African Tourism, SITE
Africa and more, this year’s programme will feature expert and insightful presentations,
interactive panel sessions and deep dives into industry-critical topics, while offering
professional development, industry insights, networking and sales opportunities
for all.
Delivered by Africa Tourism Partners with a number of renowned global experts, top
decision-makers and professionals, the programme offers Continuing Professional
Development and Capacity Development Opportunities for personnel and officials across
conference and exhibition venues, hotels, hospitality entities, professional conference
organisations, professional events organisations, Government Officials (National, Provisional
and Municipalities), educators and students.
The Masterclass has connected over 1200 African industry professionals, practitioners,
youth, SMMEs and Convention Bureaux as well as National Tourism officials to learn, share
experiences, knowledge and expanded their networks. It will therefore build on the success
of the 2018 to 2023 editions and continue to connect industry stakeholder to build valuable
relationships, and expand their network, while learning directly from the global and renowned
MICE and tourism experts. Among the critical learning areas are insights on new business
generation, business sustainability, bidding in MICE, professional development and more.
Please click here to download and complete registration.
For more information about the 2024 ABTMM and exhibition, please contact Ms. Rejoice Chishamba –
rejoice@africatourismpartners.com or telephone: +27 (0) 11 318 1741 or WhatsApp +27 81
303 7030.
