(Posted 13th December 2025)

 

 

A Heartfelt Christmas Message

As 2025 comes to a close, Africa Tourism Partners extends our sincere gratitude and best wishes to all stakeholders and partners.

 

2025 has been a remarkable year for Africa’s tourism industry, and we appreciate your contribution to its growth. As we celebrate the festive season, we reflect on our shared achievements, including new project launches and the promotion of Africa’s rich cultural heritage.

 

We wish you joy, peace, and meaningful time with loved ones this festive season. We look forward to 2026 and to continuing our collaboration to advance growth, innovation, and sustainable tourism across Africa.

 

Wishing you a Merry Christmas and a prosperous New Year!

 

Warm regards,

Team Africa Tourism Partners

 

 

AFRICA TOURISM PRIVATE SECTOR ALLIANCE (ATPSA) AND AFRICA TOURISM PARTNERS’ (ATP) PROVISIONAL CALENDER OF EVENTS

Driving Continental Collaboration, Innovation & Growth in Tourism and Creative Industries

 

As Africa’s tourism and creative industries continue to expand, the Africa Tourism Private Sector Alliance (ATPSA) is proud to present the 2026 Calendar of Events. These platforms are designed to strengthen regional cooperation, enhance capacity, and unlock new business opportunities across the continent.

We invite all industry players, partners, innovators, and stakeholders to engage with us throughout the year. Below please find our  provisional calendar of events for 2026:

• February 2026 Africa Business & MICE Masterclass

  19–20 February 2026 Johannesburg, South Africa
  

A continental training platform enhancing skills in Meetings, Incentives, Conferences, and Exhibitions (MICE). Designed for professionals seeking advanced strategic and operational insights.

• March 2026 I Online Masterclass on AI in Tourism & Hospitality

Online Masterclass on AI in Tourism & Hospitality for ATPSA Members and industry professionals across the continent.

This forward-thinking virtual programme will explore AI tools, digital transformation, and future technologies reshaping tourism, hospitality, and destination marketing.

2026 World Trade Market (WTM) Africa – Cape Town, South Africa

ATPSA Southern Africa Roadshows

• South Africa – Botswana

Southern Africa connecting buyers, sellers, and thought leaders from around the globe. ATPSA will participate in strategic engagements and promote member visibility.

• 11–14 May 2026 Africa Travel Indaba – Durban, South Africa

One of Africa’s largest and most influential tourism marketing events, showcasing the continent’s best tourism products and destinations.

• 2026 Africa Youth in Tourism Innovation Summit

A platform that empowers young innovators, entrepreneurs, and start-ups within tourism and creative industries.

• September Africa Tourism Leadership Forum (ATLF) 2026, South Africa

Africa’s Premier Tourism and Hospitality Leadership Forum fostering Networking, dialogue, investment, innovation, and policy advancement.

• 2026 ATPSA East Africa Travel Show
  

A focused regional event promoting East Africa’s tourism growth and stronger trade collaboration.

Tanzania, Zanzibar, Rwanda

• 2026 Intra-Africa Luxury Experience Showcase Pre-Magical Kenya

2026 ATPSA West Africa Travel Show

• Nigeria, Ghana
  

A platform highlighting East Africa’s tourism strengths while boosting regional ang global trade ties.

• October 2026 Creatives & Connect Afrika 2026, Ghana

A major continental convergence on tourism, fashion, music and film Forum and Festival.