(Posted 07th February 2024)
? Africa Travel Week 2024 scheduled from 07 – 12 April 2024 in the City of Cape Town
? Landmark 10-year anniversary WTM Africa programme includes new partnerships,
value-add business-building opportunities, & interactive networking
? Registration includes access to several bolt-on events, awards ceremonies, content
workshops, social events, product launches, exhibitor activations & live performances
Marking a decade of top B2B travel events, Africa Travel Week has revealed a packed schedule for its 2024 milestone edition of WTM Africa. Running from 07- 12 April in Cape Town, the newly-announced programme spotlights real business-building opportunities.
“The tourism landscape in 2024 is characterised by growth and optimism, setting the tone for Africa Travel Week. It’s a big year for our industry, and a significant milestone in our legacy,” says Megan De Jager, Portfolio Director – Travel, Tourism at RX Africa.
Between 2014 and 2023, WTM Africa has experienced a total of 34 731 industry professionals
in attendance. In that same timeframe, buyer numbers have seen a steady increase year on
year to match the increase in exhibitors. In 2023, exhibitor numbers saw a major leap to 577
from 384 in 2022 – a figure De Jager and her team are looking to top this year.
This year’s line-up features some familiar favourites, including speed networking and the
Responsible Tourism Awards, in addition to a range of inaugural events and new opportunities
for business expansion. De Jager highlights the following ten not to be missed:
1. Festival-style celebrations, with everything from wine tastings, live performances,
product launches and immersive experiences.
2. The introduction of Brain Box, an interactive workshop space for industry players to
engage in meaningful discussions with global professionals.
3. The Sustainability Village– a walk-through hub bringing together artisans, crafters, and
thought leaders to highlight responsible tourism in action.
4. Live performance celebrations honouring Africa Travel Week’s long-standing and loyal
partnership with the City of Cape Town.
5. A new partnership with Tourism Investment Forum Africa (TIFA), running alongside
WTM Africa from 10 – 12 April. This well-established platform actively positions African
destinations as attractive investment locations.
6. Now an esteemed Global Travel Hall of Fame Academy inductee, Harold Goodwin
returns as Keynote speaker for the Responsible Tourism Conference and Awards
ceremony. The multi-talented Mandisa Magwaxaza is also confirmed as the official MC.
7. Africa Travel Week’s renewed alliance with IGLTA Foundation, a key partner for EQUAL
Africa, which brings together travel suppliers and buyers targeting the LGBTQ+
community.
8. The launch of a dedicated Chinese buyer programme and content sessions exploring
the full potential of this valuable client segment, which is also the world’s largest tourism
source market.
9. IBTM World presenting their annual report as an added value to IBTM Africa’s content
programme and Africa’s business travel sector.
10. Official winners of the inaugural Africa Travel Week Media Awards to be announced and
celebrated at WTM Africa.
Reinforcing the collaborative spirit propelling the show forward, De Jager highlights WTM
Africa’s official partners: Recycled Flip Flop Sculptures Studio (RFFSS) Southern Sun, Lift
Airlines, and Gold Restaurant, the official venue for a hosted buyers networking event.
“As part of Africa Travel Week, interest and enthusiasm for WTM Africa remains unwavering and we are dedicated to ensuring that it lives up to its prominent reputation. Our mission continues to deliver an exceptional experience and high-value opportunities resulting in a tangible return on investment long after the show has ended,” De Jager concluded.
To attend WTM Africa 2024 and bolt-on events visit: https://www.wtm.com/africa/en-gb.html
