(Posted 17th August 2025)
Register today and be part of an unforgettable learning experience at this year’s Africa Business Tourism & MICE Masterclass. The Masterclass will be held on
Wednesday, 27 and 28 August 2025, at BDO Offices, Wanderers Office Park, 52 Corlett Dr, Illovo, Johannesburg, South Africa.
Come and immerse yourself with invaluable knowledge , access industry connections , discover new opportunities and best practices , and gain insights on navigating the changing landscape and emerging MICE trends.
Hear from Renowned Global Speakers, Including:
- Nonnie Kubeka – Head Gauteng Conventions and Events Bureau, South Africa
- Lee-Anne Bac – Director, Bdo South Africa
- Senthil Gopinath – CEO, ICCA (International Congress and Convention Association) & Chairperson, Events Industry Council (EIC)
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Prof. Leid Zejnilovic – Associate Professor & Associate Dean for AI and Digital Transformation, NOVA School of Business and Economics, Portugal
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Dr. Linda Pereira – President, Advantage Consultants Group, Portugal
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Marcus Baffoe-Bonnie – Executive Wandile Mabaso Group & Former Managing Director, Michelin Tyres, Africa
Thematic areas for this year’s Masterclass include:
Unpacking Industry Trends, Insights and Dynamics: Insights and analysis of the Future of MICE, Business Tourism and Business Events to maximize revenues beyond 2025.
Advancing AI Disruption in MICE Venue Sales: Unpacking Technology, Digital and AI – Powered Sale and Business Development Opportunities in MICE.
Bridging the gap between training and workplace experience: A crucial career development and talent management opportunity for MICE Executives and Professionals.
Mastering effective event planning and management cycles: An essential experience for creating a thriving and economically viable event management business.
Book Your Exhibition Space Early To Avoid Inconvenience
For more information, please contact Rejoice at: rejoice@africatourismpartners.
+27 011 318 1741 / +27 81 303 7030
