Are You Ready for The MICE Masterclass?

 

(Posted 23rd July 2025)

 

 

 

Wednesday 27th August 2025 – Thursday 28th August 2025

Dear ATCNews Readers

 

The opportunity to sharpen your edge in Africa’s dynamic MICE landscape is here! We are thrilled to issue a final call for registrations for the highly anticipated Africa Business Tourism and MICE Masterclass 2025, taking place on Wednesday, August 27th, and Thursday, August 28th, 2025. This essential in-person event will be hosted at the BDO Offices, Wanderers Office Park, 52 Corlett Drive, Illovo, Johannesburg, South Africa.

 

Why Register Now?

This Masterclass is meticulously designed to empower you:

  • Reconnect with Peers: Forge invaluable connections with leading industry professionals.

  • Share Insights & Strategize: Collaborate and develop winning strategies for a prosperous future in African MICE.

  • Benchmark for Success: Gain crucial insights into global trends to measure and elevate your business performance against industry leaders.

Join executives, officials from convention bureaus, tourism boards, meeting planners, PCOs, DMCs, suppliers, SMEs, entrepreneurs, youth, women in tourism, students, and start-ups from across the entire tourism value chain.

 

 

Don’t miss out on this pivotal event. Spaces are limited, ensuring an intimate and highly engaging learning environment.

  • Format: In-Person

  • Venue: BDO Offices, Johannesburg, South Africa

  • Dates: August 27-28, 2025

  • Delegate Fee (Excluding VAT): R8500.00 per person (or USD580.00)

    • Virtual attendance: R3500 or US$200

    • Special rates are available for SMEs and students on request.

Unlock Group Join the Movement!

  • 2 – 3 delegates: 5% discount
  • 4 – 10 delegates: 10% discount

  • 11 or more delegates: 15% discount

 

SAVE THE DATE NOW

 

 

Partner with the Africa Business Tourism MICE Masterclass 2025!

 

Elevate your brand and demonstrate your commitment to advancing the African MICE sector by becoming a sponsor of the Africa Business Tourism MICE Masterclass 2025. This is a unique opportunity to gain prominent visibility among industry leaders, decision-makers, and emerging talent across the tourism value chain. To discuss how your organization can partner with us and unlock bespoke sponsorship opportunities, please contact Ms. Rejoice Chishamba, Project Co-ordinator:

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Your comments are welcome and will receive a response in due course.

ATCNews: 

Prof. Dr. Wolfgang H. Thome is the founder and publisher of ATCNews, Eastern Africa’s leading aviation, tourism and conservation news blog of its kind. Wolfgang has nearly 50 years of experience in the tourism, aviation and conservation fields in Kenya, Tanzania and Uganda, covering all aspects of safari-, hotel- and air-operations. 

The Managing Editor of ATCNews is Mrs. Esther C. Goossens.

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