(P9sted 04th August 2025)
Did you know that Meetings, Incentives, Conferences and Exhibitions (MICE) can be used as a tool for revenue generation and multiplication? To learn about how MICE can be used as a catalyst for Revenue Growth in Practice: Profitable Revenue and Yield Management for African Hotels and Conference Venue Managers and Sales executives, join us at the 8th Africa Business Tourism and MICE Masterclass 2025 scheduled for 27 and 28 August 2025!
Other related topics on revenue growth are “Understanding MICE revenue generation footprint in Africa: An unexplored revenue generation opportunity for Professional Conference Organisers, Travel Management Companies and Tour Operators” and “The Commercial Influence of MICE: Driving commercial business performance and increase destination visitation through value MICE partnerships and integrated marketing”.
Spaces are limited to ensure an intimate and impactful learning environment.
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Format: In-Person
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Venue: BDO Offices, Johannesburg, South Africa
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Dates: August 27-28, 2025
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Delegate Fee (Excluding VAT): R8500.00 per person (or USD580.00)
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Virtual attendance: R3500 or US$200
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Special rates are available for SMEs and students on request.
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Group Discounts:
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2 – 3 delegates: 5% discount
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4 – 10 delegates: 10% discount
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11 or more delegates: 15% discount
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Calling All Mice Industry Professionals
Join us on Wednesday, August 27th, and Thursday, August 28th, 2025, at the BDO Offices, Wanderers Office Park, 52 Corlett Drive, Illovo, Johannesburg, South Africa, to master these critical topics:
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Revenue Growth in Practice: Discover profitable revenue and yield management strategies specifically tailored for African Hotels, Conference Venue Managers, and Sales executives.
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Understanding MICE Revenue Generation Footprint in Africa: Explore an untapped revenue opportunity for Professional Conference Organisers, Travel Management Companies, and Tour Operators.
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The Commercial Influence of MICE: Learn how to drive commercial business performance and increase destination visitation through value MICE partnerships and integrated marketing.
This Masterclass is your opportunity to reconnect with peers, share insights, and strategize for a prosperous future in the African MICE landscape.
