(Posted 24th May 2023)
Brussels Airlines is once again extending its collaboration with Belgian chocolatier Neuhaus. After a three-year break due to the Corona pandemic, the large praline boxes will make their reappearance on board of long haul flights and every business class passenger will receive a chocolate gift box.
At the lounge “THE LOFT by Brussels Airlines and Lexus” at Brussels Airport – where master chocolatier Eric Lauwers makes live chocolates – an exclusive “THE LOFT” praline has also been ? introduced in February this year. Thanks to this unique cooperation, Brussels Airlines and Neuhaus give almost 700,000 travellers a year the chance to discover Belgian chocolate.
Brussels Airlines and Neuhaus have been flying one of Belgium’s most iconic delicacies around the world together since 2003: chocolate. The two companies have been sharing common values such as passion, customer centricity and outstanding quality during their 20-year partnership. Both brands will continue to further promote the Belgian soul and identity, the so-called ‘belgitude’, together.
Said Nicolas Iritcity, Inflight Product Manager of Brussels Airlines:
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Highly appreciated gift boxes
?The partnership with Neuhaus will be most visible to business class travellers. Brussels Airlines is reintroducing the beautiful, luxurious gift box with 12 chocolates of dark, white and milk chocolate after a three-year absence. In doing so, Brussels Airlines is responding to the demand of its passengers who had felt that a quintessential part of their travel experience was still missing. ? ?
Added Alexandra Bevernage, Travel Retail Director of Neuhaus:
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Master chocolatier live at work
?Passengers who visit ? the lounge ‘THE LOFT by Brussels Airlines and Lexus’ at Brussels Airport can enjoy a unique chocolate experience. Maxim Roelen, Product Manager Cabin and Ground Products at Brussels Airlines commented:
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As a “flying ambassador” for our country, Brussels Airlines uses as many Belgian products as possible on board its flights. Besides Neuhaus chocolate, the airline also offers healthy fresh meals and snacks from Belgian company Foodmaker, different Belgian beers and even Belgian fries on board.
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