(Posted 18th March 2026)
Rising Investor Confidence Fuels Ambitious Expansion Across Key African Markets
BWH Hotels,
Strong Momentum Across High Growth Markets
BWH Hotels continues to see rising confidence and sustained investor interest across African markets, driven by increasing regional stability and strong long-term inbound travel projections. “Investor confidence comes with predictability. While the world is filled with uncertainties, we are seeing growing trust and confidence across many African countries,” said van den Berg. “The continent’s future projected tourism numbers are promising and reinforce investor appetite across key markets.”
The company highlights Ethiopia, Tanzania, Egypt and Morocco as markets showing particularly strong development momentum, supported by a wave of new pipelines and hotel projects, especially in Northern Africa.
Record Pipeline Growth in Morocco and Egypt
Morocco and Egypt are now the two fastest?growing development markets in Africa. “In the past year, we have signed more than 25 new pipeline properties in Morocco, and we are actively working on a dozen additional projects in Egypt,” noted van den Berg. “These two markets are rapidly accelerating and represent major growth engines for our brand family across Africa.” This expansion supports BWH Hotels’ strategy to broaden its portfolio including Best Western Hotels & Resorts and WorldHotels, offering diverse development opportunities for different market segments—from upscale and upper?midscale properties to soft?branded luxury.
New Openings Strengthen Regional Presence
Strategic expansion across Africa continues with four new hotel openings planned for this year, strengthening the group’s footprint in key regional markets. The growth includes two new properties in Nigeria, one in Ethiopia, and one in Tanzania—reflecting the brand’s commitment to supporting Africa’s dynamic tourism and business?travel sectors. In Nigeria, the Best Western Premier McDons Skye Hotel and the Best Western Plus Ambience Hotel Ikeja represent the group’s upscale and upper?midscale offerings, combining modern design, international service standards and locally inspired hospitality. These openings underscore BWH Hotels’ long?term investment in Africa and its mission to deliver high?quality accommodations in fast?growing destinations.
Hotel Highlights
Best Western Premier McDons Skye Hotel, Owerri, Nigeria
- Upscale, contemporary hotel designed for both business and leisure travelers
- Rooftop bar and restaurant offering panoramic city views
- Stylish guestrooms with premium bedding, modern technology and workspace-friendly layouts
- State-of-the-art fitness center and outdoor pool
- Flexible meeting and event facilities equipped with advanced AV solutions
- Convenient access to major commercial districts and transport links
Best Western Plus Ambience Hotel – Ikeja, Lagos, Nigeria
- Upper-midscale hotel situated in one of Lagos’ key business hubs
- Modern, comfortable rooms featuring ergonomic design and high-speed connectivity
- On?site restaurant serving international and Nigerian cuisine
- Well-equipped meeting room ideal for small corporate gatherings
- Fitness center and relaxation areas for business travelers on the go
- Proximity to Murtala Muhammed International Airport and Ikeja City Mall
Looking Ahead to FHS Africa 2026
As BWH Hotels prepares for FHS Africa, the company aims to further engage with investors, developers and hospitality leaders to drive conversations around sustainable hotel growth, brand diversification and the longterm outlook for African travel demand. “We are proud to once again participate in FHS Africa, which remains a critical platform for shaping the future of the continent’s hospitality sector,” concluded van den Berg. “Africa continues to be a priority region for BWH Hotels, and we look forward to contributing our insights and strengthening our partnerships across the continent.”
