(Posted 05th April 2024)
- Cheval Collection is an award-winning hospitality group with 13 luxury residences with 800 apartments in London, Edinburgh and Dubai.
- First presence in Edinburgh for GHA DISCOVERY.
- First loyalty program for Cheval Collection.
- GHA DISCOVERY’s 26 million members will be recognized and rewarded for their stays at Cheval Collection properties.
Global Hotel Alliance (GHA) , the world’s largest alliance of independent hotel brands which this year marks its 20th anniversary, is expanding its award-winning loyalty program, GHA DISCOVERY, to include luxury serviced apartments in London, Edinburgh and Dubai with Cheval Collection.
Once integrated later this year, Cheval Collection will offer the 26 million members of GHA DISCOVERY benefits such as member rates and room upgrades along with the ability to earn and spend DISCOVERY Dollars (D$) – a transparent rewards currency that is spent like cash.
Each Cheval Collection residence brings a unique personality, offering apartments for any length of stay, from brief business trips to extended holidays.
Cheval Collection opened its first property in 1981, in Knightsbridge, London and currently owns and operates a portfolio of more than 800 apartments across nine locations in central London, three in Edinburgh and one in Dubai, all of which are well appointed within key neighbourhoods. With an ambitious pipeline for future growth, Cheval Collection remains dedicated to providing its guests with superior service at all its destinations worldwide.
“We are thrilled to announce the addition of Cheval Collection to our alliance, marking our first venture into serviced apartments. Travelers are seeking larger accommodation options and now they can enjoy recognition and rewards across a greater selection of properties and destinations, including Edinburgh which we are excited to add,” said Chris Hartley, CEO of GHA.
Mohammed Alawadhi, Managing Director of Cheval Collection adds “Guests increasingly expect a loyalty program as part of their stay and, as we expand around the world, Global Hotel Alliance offers the potential to raise our profile, while also gaining valued guest feedback. GHA DISCOVERY is the only loyalty scheme run by hotels, for hotels, encouraging direct bookings as well as providing additional marketing support and access to new markets. Our goal is to recognize and reward the loyalty of our guests and GHA DISCOVERY, with its proven track record, is the most appropriate fit.”
For more information visit Global Hotel Alliance , GHA DISCOVERY
and Cheval Collection .
GHA DISCOVERY is complimentary to join, and travelers can sign up online or download the GHA DISCOVERY app and register on their mobile phones. Travelers can also connect with GHA DISCOVERY on Instagram and Facebook.
DISCOVERY Dollars (D$) can be redeemed at GHA hotels and resorts, including at Cheval Collection properties once live later this year.
