(Posted 10th September 2025)
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The Chinese market is one of the fastest-growing and most lucrative for global tourism.
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The workshop offers practical guidance on marketing, payments, cultural expectations, and social media – all tailored for Chinese visitors.
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Attendees will receive CPD points and a complimentary “China Outbound Travel Market – Africa Report 2025”.
World Travel Market (WTM) Africa has announced the
launch of its first-ever China Ready® Workshop in partnership with China Business Intelligence
Service Network (CBISN), a must-attend event for tourism stakeholders seeking to position
themselves for success in the Chinese outbound market.
The workshop will be held on 15 April 2026 from 8am to 10am, providing attendees with
critical insights and practical tools while earning valuable Continuing Professional Development
(CPD) points.
China Ready® is the world’s leading Chinese tourism preparation programme. Since 2002, it
has been successfully implemented across 54 countries and six continents, helping more than a
quarter of global tourism destinations effectively serve Chinese visitors.
“With China’s outbound travel sector projected to reach 200 million travellers annually by 2028, the intensive workshop comes at a crucial time for African tourism stakeholders,” says Reanté Naidoo, Buyer & Digital Director at RX Africa.
“Participants will receive expert guidance on everything from understanding Chinese visitors’ needs and preferences to marketing and promotion, dos and don’ts, the power of social media, preferred digital payments and cultural expectations, enabling them to create more appealing experiences for Chinese visitors,” added Naidoo.
China Ready® will be rolled out in stages at WTM Africa, starting with the essential Knowledge
Module in 2026, offering key insights into the Chinese market – including market demographics,
culture and customs, and business protocol. In 2027, the focus will shift to Marketing to China
and then Branding and Positioning to China in 2028. This phased approach not only makes the content more digestible but also allows professionals to accumulate CPD credits at a steady
pace.
CPD is essential for professionals to stay up-to-date and competitive in their field. Attendees
gain valuable credits and insights into the latest industry trends, innovations and consumer
behaviour, while building meaningful connections across the global travel and tourism sector.
Key Workshop Details
Date: 15 April 2026
Time: 8am-10am
Venue: WTM Inspire Theatre, CTICC
Format: In-person expert-led session (no virtual component)
Price: US$99 (Early Bird price before 13 March 2026) or US$110 (Standard price from
14 March 2026 onwards)
Included in your ticket:
All attendees will receive a complimentary copy of the "China Outbound Travel Market –
Africa Report 2025" (valued at US$149)
Attendees will earn CPD points – making this an essential educational opportunity for
industry professionals and
Access to the WTM Africa show floor
Registration is set to open on 22nd of September 2025 for the China Ready® Workshop
Please note: Only registered WTM Africa delegates will be allowed to book a place at the China
Ready® Workshop.
Limited Seats Available
With only 50 seats available at the China Ready® Workshop, early registration is strongly
encouraged to guarantee a place and take advantage of the early-bird pricing.
For further information, please contact Reanté Naidoo at reante.naidoo@rxglobal.com
