(Posted 19th March 2026)
CVS: China Visitors Summit 2026 – China Market Update
? March 19, 2026
? 11:00 AM (Frankfurt Time / CET)
Register here:
https://us06web.zoom.us/webinar/register/WN_RPVv0GgaQVGk–QMpZJhCw
Join us for a 30-minute webinar introducing the China Visitors Summit (CVS) 2026, taking place September 1–2, 2026 at the Frankfurt Marriott Hotel.
During this session we will share the latest insights on Chinese outbound travel to Germany and Europe, and explain how the China Visitors Summit helps tourism suppliers connect directly with Chinese travel agencies, tour operators, and outbound travel specialists.
Topics will include
• Latest trends in Chinese outbound travel
• Who is traveling to Germany and Frankfurt today
• What Chinese travelers look for in hotels, shopping, and experiences
• Sales strategies for working with Chinese travel buyers
• The role of WeChat and Chinese social media in travel decision-making
• How to prepare for the CVS workshop and maximize the opportunity
We will also share short videos and case examples from previous CVS events.
Who should attend
This webinar is designed for:
• Hotels
• Attractions and cultural institutions
• Retailers and shopping destinations
• Destination marketing organizations
• Tourism suppliers in Frankfurt and across Germany
If you are interested in attracting Chinese travelers and building partnerships with Chinese travel agencies, this session will provide practical insights and guidance.
Speakers
Leona Flach
Marketing Manager
Tourismus + Congress GmbH Frankfurt am Main
&
Alexander Glos
CEO
China i2i Group
We look forward to welcoming you to the webinar.
Register here:
https://us06web.zoom.us/webinar/register/WN_RPVv0GgaQVGk–QMpZJhCw
See you on the webinar!




