(Posted 06th December 2025)
CREATIVES CONNECT AFRIKA 2025 MARKS A SIGNIFICANT MILESTONE FOR AFRICA’S CREATIVE AND TOURISM ECONOMY.
The Creatives Connect Afrika Forum and Festival 2025 took place from November 24 to 26, 2025, at the La Palm Royal Beach Hotel in Accra, Ghana. This groundbreaking event brought together creatives, investors, and industry leaders to promote innovation, cultural exchange, and economic growth within Africa’s creative industries. The forum was opened by Black Experience on behalf of His Excellency John Dramani Mahama, the President of Ghana, and His Excellency Wamkele Mene, the Secretary General of the AfCFTA Secretariat. This event marked a significant milestone for the continent’s creatives industry (creativesconnectafrika.com).
Organised by the AfCFTA Secretariat and Africa Tourism Partners (ATP) in collaboration with the Black Star Experience (BSE) Secretariat under the Office of the President of the Republic of Ghana, His Excellency John Dramani Mahama, the event successfully gathered over 400 in-person attendees and more than 1,000 virtual delegates from 28 nations over three days.
With 50 exhibitors from the arts, creative, fashion industry and hospitality sectors, the event created a vibrant platform for showcasing talent, innovation, and cultural expression. It also facilitated powerful networking that led to meaningful collaborations and new business opportunities.
Highlights of the event included;
- Masterclasses: Industry-led sessions in Film, Fashion, Music, and Fintech, focusing on trade rules, content development, and regulatory issues.
- Thought-leadership Dialogues: Thought-leadership panels on expanding Africa’s creative economy through tourism, digital innovation, and policy alignment.
- Creative and Cultural Showcases: Film screenings, musical and cultural performances, fashion shows, and artistic performances celebrating Africa’s rich creatives and cultural diversity.
- Business Matchmaking: Opportunities for startups, investors, and creatives to connect and explore partnerships through direct business connections, exhibitions and direct delegate engagements.
Key Takeaways;
- Africa’s creative industries have immense potential for growth, with film, music, and fashion alone accounting for trillions in revenue and millions of jobs.
- The AfCFTA Secretariat aims to position Africa’s creative economy as a high-value driver of trade, investment, and industrialization and to foster cross-border creative collaboration under the AfCFTA.
As preparations begin for the next edition, the Creative Connect Afrika Forum & Festival continues to grow as a leading annual platform for driving collaboration, creativity, and continental integration. Stay tuned for more updates and opportunities from Creatives Connect Afrika 2026.
