(Posted 08th September 2023)
What used to be the Lufthansa Group’s Eurowings Discover has successfully rebranded into a new name and sporting a new livery too – say hello to ‘Discover‘ as the new look will be rolled out progressively over the coming months.
Eurowings Discover was the name of Lufthansa’s low cost carrier that that was launched in mid-2021. The airline has a fleet of nearly two dozen A320s and A330s, which operate to North America, the Caribbean, and the Mediterranean as well as other long haul destinations in Africa.
Nothing is changing about the substance of the airline, but it is simply being rebranded as Discover Airlines, featuring a totally new livery and branding. Here’s how the airline describes the new branding:
‘It’s not only the name of our airline that’s changing – it’s our whole look. Our new, contemporary, fresh, and yet still sophisticated design conveys precisely this feeling. Fittingly for an airline, it’s inspired by a view of the horizon. More specifically, by the various lines and color nuances that emerge when the blue of the sky meets the landscape. These “skylines” are the most important design element of our brand and arise from various blue tones as well as a sunny yellow. The overall look is clear and sophisticated, but it always reflects most of all the brand’s core in its versatility. That is the joy of travel.’
What should one expect from the rollout of the new Discover Airlines branding?
- The first Airbus A320 with the new livery is already flying as of today
- Over time, aircraft that are new to the fleet, have only received part of the new livery, or are due for a standard livery refresh, will be rebranded
- Due to production lead times, all aircraft cabins and onboard products will only feature the new Discover Airlines branding as of December 2023; furthermore, disposable items will be completely used up first, and then reordered with the new design
- Of course all Eurowings Discover tickets will be honored, and the airline will continue to use “4Y” as its two letter code
