ETHIOPIAN AIRLINES STICKS TO SABRE SOLUTIONS
(Posted 01st September 2017)
Africa’s largest airline group, Ethiopian Airlines, has renewed its passenger reservations system with global travel technology provider, Sabre Corporation. The airline also signed up for a range of new technology solutions to support its continued growth as a world-class carrier.
Consistently posting record profits for the past years, Ethiopian Airlines has been using Sabre’s technology for its core reservations, network planning and e-commerce since 2005. Despite the often substantial challenges in African aviation, Ethiopian Airlines has continued to thrive and has become the leading Aviation group in Africa, well ahead of its 15 years strategic growth roadmap, Vision 2025.
Ethiopian Group CEO, Mr. Tewolde GebreMariam, said: ‘Our focus towards availing the latest Information Technology and travel system solution is one of the pillars in our long term growth plan, Vision 2025.Consequently, we have made huge investments in Information Technology to create a seamless passenger experience. Moreover, Sabre’s technology partnership and expertise has been invaluable, which is now further flourishing with cutting-edge technology that helps us ensure better customer experience and remain to be an airline of choice among travelers around the world‘.
‘Ethiopian Airlines is one of aviation’s most compelling success stories, having overcome industry challenges to drive rapid and sustained growth on a continent where profitability in aviation is extremely rare‘ added Dino Gelmetti, vice president, Airline Solutions, Sabre before concluding: ‘For more than a decade, Sabre’s technology has been helping Ethiopian Airlines maximize profits and offer a network of flights more extensive than any other African airline. As a result, it is now spearheading the African aviation industry and is a benchmark of success for other carriers on the continent and beyond‘.
The next phase of development for Ethiopian Airlines will be enhancing its passenger experience. Among the new technology that Ethiopian Airlines will introduce is Sabre’s Intelligence Exchange. Airlines currently sit on a goldmine of data, yet only use 12% of it to engage with passengers; Intelligence Exchange enables airlines to turn that remaining 88% of data into actionable insights. Armed with a 360 degree view of each passenger, airlines can then offer individual travelers services that are uniquely relevant to them – increasing sales of ancillaries.
More than 225 airlines currently use Sabre’s technology to decrease operational costs, increase profit and transform the way they serve travelers – including many of the world’s largest carriers.
