(Posted 14th August 2025)
MICE Masterclass Webinar Hosted By Marriott International & ATPSA
Do you feel that your business has been stagnant and that you need a boost with fresh insights to catch up on global MICE Business trends? The Africa Tourism Private Sector Alliance (ATPSA) and Marriott International are pleased to invite you to the 8th edition of the Africa Business and MICE Masterclass Launch with a Hotel and Hospitality Sales Webinar.
To build momentum and deepen engagement ahead of the Masterclass, we are hosting this pre-Masterclass webinar. It is scheduled for
Wednesday, 13 August 2025, from 11:00 AM – 12:30 PM (SAST). The webinar will be held in a virtual format, with the link to be shared upon registration.
The topic for this essential session is:
Product Knowledge, prospecting and effective Communication – Strategic Ingredients for a result-oriented sales approach for African Tourism Businesses.
These sessions will serve as critical platforms to explore the latest MICE trends and opportunities across Africa, prepare delegates for meaningful participation in the August Masterclass, and learn about new opportunities for hotels, conference venues, hospitality sales, and business development.
We look forward to welcoming all ATPSA members and all African tourism, MICE, and hospitality stakeholders to the webinar.
| Webinar Registration |
