(Posted 03rd November 2025)
- Dynamic pricing decoded: why it’s more complex than the headlines make it seem
- Search to discovery: how airlines can win in the age of AI
What Airlines Get Wrong (and Right) About Dynamic Pricing
Airlines see dynamic pricing as the next frontier for revenue, but the path from hype to real results is anything but simple.
In this article, Branchspace Managing Director of Consulting, Radu Iliescu, breaks down:
- Why headlines like the Oasis ticketing fiasco show the risks of dynamic pricing when executed poorly
- The three pricing frontiers: from continuous pricing, to AI-driven optimisation, to atomic bundling
- Real-world examples and implementations
- Why legacy system integration, not algorithms, is often the real roadblock
- How airlines can unlock overlooked opportunities in ancillary pricing
Read the full article to understand what dynamic pricing really means, where airlines go wrong, and how to get it right.
SEO for Airlines: From Fundamentals to AI-driven Discovery
Organic search still drives nearly half of travel revenue, but the rules are changing fast. With OTAs, Google Flights, and AI assistants competing for attention, how can airlines keep visibility and win more direct bookings?
In our latest article, we explore:
- The fundamentals of SEO for airlines (content, site architecture, technical health).
- Common pitfalls that keep carriers from ranking.
- Success stories of airlines that turned visibility into revenue.
- The rise of Generative Engine Optimisation (GEO) and why it matters for airlines today.
