SUPPORTING AFRICAN MEMBERS HIGH ON ICCA’S AGENDA FOR 2019
(Posted 07th March 2019)
Delegates at the upcoming ICCA Association Meetings Programme 2019, taking place in Durban, South Africa from 18th to the 20th of June, are set to collaborate to drive value and impact through international association meetings, as ICCA reveals the theme of the event as “Inspiration to go further”.
ICCA is increasing its advocacy and educational activities in the African region throughout 2019. This year’s edition of the AMP marks the first time the event is being held in the African region and the first time ICCA is returning with an international meeting since the 43rd ICCA Congress in Cape Town in 2004.
For international meeting suppliers on the African continent, the AMP provides the ideal opportunity for them to deepen their market knowledge and increase their global market share of this fast-growing industry, whilst learning from their industry colleagues from across the world. In turn, international visitors will be able to experience Africa’s growing range of business events services.
Mr. Sihle Zikalala, MEC for Economic Development, Tourism & Environmental Affairs, KwaZulu-Natal, said: “Hosting the ICCA AMP 2019 and the high-level association executives in our beautiful city of Durban will have an enormous impact on business tourism in South Africa and KwaZulu-Natal. In particular, it will develop the potential for year-round tourism sustainability, tackling seasonality and occupancy, improving the overall national economy and building a recognisably positive image of our province and city.”
The AMP follows the first edition of the ICCA Meetings Africa Association Day, the education and networking seminar for ICCA Members and Association Executives hosted by Meetings Africa as part of the BONDAY programme, which was held on Monday 25th February.
