()Posted 12th March 2026)
ILTM Africa 2026 makes its anticipated return to the Norval
Foundation in the Host City of Cape Town from 10–12 April, delivering its largest post-Covid
edition to date.
Uniting influential luxury suppliers and travel buyers from around the world, ILTM Africa 2026
presents a carefully curated programme designed to spark valuable business connections within
a deeply immersive environment.
“This year, ILTM Africa welcomes international delegates representing 32 countries, reinforcing
its role as the leading meeting place for African luxury travel,” says Megan De Jager, Portfolio
Director at RX Africa. “We are excited to return to the iconic Norval Foundation, where art,
culture and design intersect to create an inspiring backdrop for business-building and igniting
long-term partnerships.”
The City’s Mayoral Committee Member for Economic Growth and Tourism, James Vos,
expresses Cape Town’s pride in hosting ILTM Africa as part of the broader Africa Travel Week
programme.
“Events like these showcase the best of our destination, our crafts, cultures, communities and
cuisine, the authentic ingredients that make Cape Town such a sought-after place to visit.
Tourism is a powerful economic driver for our city, with nearly 7% of our workforce employed in
the visitor economy, which is why we continue working to connect Cape Town to more source
markets and ensure the benefits of tourism are felt throughout our local economy.”
A sensory journey
De Jager emphasises that African storytelling and experiential travel remain central to the three-
day programme, with ILTM Africa 2026 showcasing immersive, sensory-led experiences
reflecting the evolving expectations of today’s luxury traveller.
“The overall journey for buyers will be seamless and considered, with an initial welcome and
transfer to the venue by Jeep Tours and Cape Sidecar Adventures. Upon arrival, the Isibane se
Afrika Choir will deliver a musical welcome, capturing the spirit and warmth of the continent,”
she added.
Cape Island will introduce a bespoke ILTM Africa scent, demonstrating the role of scent
marketing in strengthening brand recognition and traveller memory. The fragrance will be
presented to attendees and incorporated throughout the venue, reinforcing ILTM Africa’s focus
on multi-sensory engagement within a luxury business environment.
Wine tourism also takes focus, reflecting growing global interest in immersive, place-based
travel experiences. This theme will be explored through a dedicated wine tourism conversation
led by The Wine Tourism Conference (WTC), followed by a curated lunch and private wine
cellar experience at one of South Africa’s most established wine estates: Klein Constantia Wine
Estate.
Conscious luxury
Sustainability is thoughtfully integrated throughout the ILTM Africa experience, with a standout
feature being the interactive tactile ‘poke art’ installation by Painted Wolf Wines. This initiative
invites attendees to collectively contribute to African wild dog conservation initiatives, further
demonstrating how individual contributions come together to create lasting impact.
The Africa Luxury Network Chamber of Commerce and Industries will present a number of
distinctive African luxury offerings, including Wazawazi, a sustainable luxury leather brand
reflecting African craftsmanship. Additional African-led innovations on display include unique
beverages from Kalahari Truffles, plant-based leather alternatives by Holy Kow, and recycled,
handmade buyer gifts by The Wren Design.
As host destination partner, Cape Town Tourism will showcase the city’s luxury appeal,
reinforcing the region’s status as a world-class events and tourism hub. Vos notes that he and
his team will introduce Cape Town’s new Tourism Framework alongside key elements of the
This is Cape Town campaign.
“This campaign, implemented by the City’s Tourism and Place Marketing Branch, positions our
city across six continents and in 55 cities through targeted campaigns, airline partnerships and
city-to-city collaborations. This work is about expanding the tourism value chain and ensuring
the entire ecosystem works well, attracting more visitors, encouraging longer stays and
strengthening the economic impact of tourism across our city.”
Digital growth at ILTM Africa 2026
2026 also marks a step forward in digital innovation for ILTM Africa, with the launch of a new
event app with enhanced lead-generation functionality, making it easier for delegates to
maintain and grow connections beyond the show.
ILTM Africa continues to expand its media engagement, with De Jager confirming plans to
launch a new luxury magazine in collaboration with Voyages Afrique, in addition to providing
media partners with exclusive opportunities to engage with African products, destinations and
stories.
“This year, we’ve amplified our mission of seeking new avenues to grow the industry and
connect buyers and suppliers beyond the three days of the show,” she explained.
In the lead-up to the 2026 event, ILTM Africa extends its thanks to key partners helping to bring
the show to life, including NVD Property & Project Management, The Diamond Works, Cape
Sidecar Adventures, Cape Town Tourism, the City of Cape Town, Klein Constantia Wine Estate,
and the Norval Foundation.
Further thanks go to Lift for transporting event speakers and buyers around the country, Paper
Aeroplane for exclusively creating the programme guide cover artwork, and Reverie Social
Table for hosting an exclusive media event in support of the show. Seamless connectivity
throughout ILTM Africa and bolt-on Africa Travel Week shows will be supported by Airalo,
enhancing the overall delegate experience.
“With its strongest post-Covid line-up, a renewed focus on wine tourism, and an immersive
celebration of African luxury, ILTM Africa 2026 promises to be a defining moment for our
industry and how we showcase Africa to the world’s high-end travel community,” she concluded.
For more information, please visit the ILTM Africa 2026 website here.
