(Posted 08th November 2023)
Africa’s tourism sector is experiencing a robust recovery marked by significant growth. The industry’s success hinges on diversifying strategies and fostering a sustainable foundation for long-term growth. Continued emphasis on captivating the domestic audience remains crucial, addressing visa regulations, enhancing infrastructure and improving connectivity are pivotal factors that will determine the continent’s ability to capitalize on the burgeoning tourism potential.
WTTC REPORT SHOWS HOW TRAVEL & TOURISM IN AFRICA COULD BOOST CONTINENT’S ECONOMY BY US$168BN OVER NEXT 10 YEARS
At its Global Summit, the World Travel & Tourism Council (WTTC), in collaboration with VFS Global, revealed that the African Travel & Tourism sector could add US$168BN to the continent’s economy and create over 18 million new jobs. According to the report, ‘Unlocking Opportunities for Travel & Tourism Growth in Africa’, this potential growth is dependent on three key policies to unlock annualised growth of 6.5%, reaching a contribution of more than US$ 350BN.
AIRBNB’S PLEDGE: SUPPORTING INCLUSIVE AND SUSTAINABLE TOURISM ACROSS AFRICA
As part of the Africa Travel Summit, Airbnb announced the Africa Pledge, a renewed commitment and USD $500,000 fund to support inclusive and sustainable tourism growth across the continent. Over the next two years, the pledge will help governments and tourism organisations across Africa to identify and unlock new tourism opportunities; support Hosts and guests, and their communities; empower the next generation of tourism entrepreneurs; and support investment in the tourism ecosystem.
TOP 10 TOURIST ATTRACTIONSIN AFRICA, ACCORDING TO AMERICANS
Africa is home to some of the most popular tourist attractions in the world. From the ancient pyramids of Egypt to the stunning beaches of Zanzibar. Americans are increasingly choosing African destinations, and here’s a look at the top 10 tourist attractions from wildlife encounters to ancient ruins to cultural immersions.
AFRICA’S TRAVEL OPPORTUNITY: YOUNG, RISING MIDDLE CLASS
‘Africa for Africa’ might sound cliche, but industry stakeholders think its potential as a tourism strategy has yet to be fully tapped.’ Africa’s long-term travel prospects hinge on its domestic demand, a trend accelerated by the pandemic and an opportunity for the continent’s tourism-rich countries.
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HIDDEN GEM IN TANZANIA: THE MEDIEVAL LOST CITY IN THE COUNTRY
Kilwa Kisiwani’s – once a bustling trading hub – crumbling ruins, including awe-inspiring mosques and palaces, offer a tantalizing glimpse into its illustrious past, illuminating the tapestry of African history.
5 REASONS TO VISIT SCENIC ESWATINI – SOUTHERN AFRICA’S HIDDEN GEM
Encircled by the giant geography of South Africa and Mozambique, the tiny landlocked nation of Eswatini, formerly known as Swaziland, is Africa’s last absolute monarchy and a hidden gem just waiting to be explored.
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THE AFROBEATS STAR ON A MISSION TO RAISE THE PROFILE OF AFRICAN ART
“I interacted with art in a way where there was no boundary,” he said. “I just saw the art and it spoke to me. Bringing these two worlds together is introducing art to people like myself, who thought it was just for bougie people. We’re dropping the barriers (to) consumption.”
SHO MADJOZI: USING TRADITIONAL CULTURE TO SHAPE A FRESH IDENTITY FOR YOUNG SOUTH AFRICANS
Sho Madjozi is about about setting trends – through reinventing Tsonga costume, hairstyles and dance, shaping her region’s cultural identity.
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A TASTE OF NORTH AFRICA: 5 DISHES TO TRY IN MOROCCO
Moroccan food fuses a variety of culinary influences, drawing its blends of flavour from Berber, Andalusian, and Mediterranean cuisines with hints of European and sub-Saharan influences. But just like India and Ethiopia, spices are used extensively in Moroccan cuisine.
SPOTIFY AND COLORS/STUDIOS SPOTLIGHT AFRICAN R&B TALENT
Sub-Saharan Africa is a hotbed of musical talent, especially when it comes to R&B. Our flagship playlist Tantalizers already highlights some of the smoothest acts in the genre, and now, through a partnership with COLORSxSTUDIOS, we are raising the profile of more African R&B artists.
Images from (top to bottom) courtesy of WTTC & South Africa Tourism; courtesy of Airbnb; courtesy of Skift; courtesy of Africa Business Insider; courtesy of Condé Nast Traveller; courtesy of asia one; courtesy of Travel Awaits; courtesy of Travel Noire; courtesy of Travel & Adventure Shows; courtesy of CNN; courtesy of The Conversation; courtesy of The Observer; Courtesy of Dazed; courtesy of W Magazine; courtesy of Getaway; courtesy of Spotify.
