Increase your business from three key African Markets

More Spotlight workshops by Houston Travel Marketing Services

Want to increase your business for and from three key African Markets
Zimbabwe, Tanzania and Kenya? Here is your opportunity with
upcoming workshops in Harare, Dar es Salaam and Nairobi.
Also shown below is a preview for upcoming Spotlight workshops
in key overseas markets in Scandinavia and Eastern Europe, where
past participants were raving about the amount of business
opportunities these meetings created and materialized.
Now surely is the time to make arrangements to market your
African destination and your company’s services, be it in Uganda,
Kenya, Tanzania, Rwanda or Burundi.

Boost your sales from three key outbound markets in Africa:
Zimbabwe, Tanzania and Kenya
Harare
May 29Evening workshop Cresta Lodge Harare
May 30 – Morning workshopCresta lodge HarareEast Africa
June 10 Morning workshop Dar es Salaam Serena
June 12 –Morning workshop Southern Sun Nairobi
June 13 – Morning workshop Nairobi Serena

South Africa
July 22 Morning workshop Crowne Plaza Rosebank Johannesburg
July 23 Morning workshop Protea Balalaika Sandton
July 24 Morning workshop The Pavilion Conference Centre Cape Town

Europe & Scandinavia

September 08-11
Target the Scandinavia Market to Africa at Spotlight Amsterdam & Nordics

Collectively the four Nordics countries are considered as probably the 4th largest European source market for African countries with close to 100,000 visiting South Africa in 2013.

This is the 6th year that Houston Marketing is organizing the Spotlight On Africa workshops In Nordic countries.

Exhibitors in the past were particularly impressed with the quality of the attendees enabling them to meet with the decision makers of most of the major players in each country.

September 08 Evening workshop Amsterdam
September 09 Evening workshop Billund Denmark
September 10 Evening workshop Copenhagen Denmark
September 11 Evening workshop Oslo Norway

August 06 Lusaka (date to be confirmed)
September 18 Maputo

Eastern Europe November
November 25 Warsaw Poland
November 26 Budapest Hungary
November 27 Prague Czech Republic

For more information on Spotlight Workshops visit our website

Dear Tourism Colleagues,You are invited to network with Travel agents, tour operators, conference organizers and corporates at SPOTLIGHT workshops in Harare, Dar es Salaam and Nairobi in May and JuneSpotlight Harare May 29 & 30
Following the overwhelming success of our previous Spotlight workshops in Harare over the past 5 years, Houston Travel Marketing will be again be organising Spotlight workshops in Harare.
Over the past decade, despite all the problems, there has been a significant volume of outbound corporate and leisure travel. There are 65 IATA and 75 non IATA Travel Agencies in Harare so it will be an ideal opportunity for Airlines, International Tourist offices, Hotel groups and Tour operators to network with agents. Spotlight is being organized in conjunction with Tina Pigors of Co-Ordinating Zimbabwe – a very well known Zimbabwe marketing and representation company with offices in Harare and Bulawayo.
The cost of the workshop Is ZAR8800 /USD800 per table -See booking form attached
For more Information please visit our website

Spotlight East Africa June 10-12 Dar es Salaam and Nairobi (three sessions)

Objective:
To promote outbound travel from East Africa to The Rest of Africa; The Gulf Region, Asia and Europe and Inter-Regional business travel, conferences, and Domestic leisure tourism within East Africa
The Market:
The outbound market from Kenya to overseas destinations and the rest of Africa continues to show a good growth pattern. Kenya is a prime market for South Africa with 45,000 Arrivals in 2013 plus thousands of expats resident in Kenya who visit South Africa on business and holidays. I guess the total arrivals from Kenya to be close to 60,000 pax per annum. The expatriate and Diplomatic communities and the United Nations Agencies headquartered in Nairobi represent a major business and leisure travel market opportunity with the added potential of significant conference business.

TANZANIA is fast becoming a key market for Southern African countries. In fact during 2013 more Tanzanians visited South Africa than Kenyan citizens. Tanzania arrivals to SA have increased by 25% in 2013

WHO WILL ATTEND THE WORKSHOPS

  • Nairobi and DAR Corporate and leisure Travel Agents
  • Outbound tour operators
  • East African regional tour operators
  • Conference organizers
  • Corporate travel planners from major corporate accounts
  • Government departments
  • NGO’s and UN Agencies (Nairobi is the Africa HQ for UNO).

EXPECTED ATTENDANCE
Total attendance in 2013 was 196 in Kenya and 48 in DAR. We expect 70 – 80 to attend each Nairobi morning session and about 50 Managers /Consultants in Dar es Salaam.
For more Information please visit our website

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