Innovation is the key word for Reunion tourism

ALON BAT KARE – REUNION LAUNCHES A NEW LOCAL BRAND

(Posted 03rd December 2014)

Vanilla Islands founder member Reunion recently brought together the main tourism office IRT, short for Ile de la Reunion Tourisme, the 16 tourist centres across the island and 7 partners from the private sector, to launch a novel approach in marketing some of the island’s attractions to both foreign tourists and locals alike.

The first ever edition of Alon Bat Kare’ focused on promoting ‘non motorised’ activities available in Reunion, is hosted by the tourism centre in Etang-Sale from the 05th to 07th and for the period of three days can those keen to partake in any of the activites on offer, like biking, hiking, museum visits, cooking classes and even diving enjoy rebates or else can get into the ‘games’ for as little as two or five Euros.

When booking in advance for activities during the ‘festival days’ which will rotate through three more of these tourism centres on the island, can rebates of up to 20 percent be obtained for accommodation while other activities still get 15 percent rebate off the sticker prices. The next of these events will then take place in St. Denis in April next year, before moving on to Saint Leu in June and St. Benedict in November, each time offering special rates, tariffs and rebates.

For added information write to resa or click on www.resa.reunion.fr