KENYA TOURISM BOARD LAUNCHES GLOBAL PR CAMPAIGN
(Posted 05th June 2014)
The Kenya Tourism Board, aka Magical Kenya, yesterday launched a global online media campaign under the hashtag headline #WhyILoveKenya which will cover the country itself, the wider Eastern African region, the continent of Africa and all the main markets in Europe, North America, the Gulf, India, Russia and Asia. Already suffering a less than expected performance vis a vis arrivals into the country was the situation made worse by recent anti travel advisories issued by certain Western countries, immediately suspected to be part of a wider political agenda and issued with ulterior motives in mind.
Kenya, even during past periods of crisis, has been by and large safe for tourists with less than a handful of incidents over the past 4 decades attributed to being outright acts against foreign visitors, and ‘Official Kenya’ has been grateful for messages of support and more practical measures taken by individuals, the online community and at least sections of the foreign media undeterred by the hype against the country the antitravel advisories were meant to generate.
Here is KTB’s statement issued yesterday for our readers to understand the direction and thrust of the campaign and to allow them to fully participate in it and show some solidarity with a country, which in the words of this correspondent ‘still has it and then some more’.
Start quote:
Press Release
KTB launches ‘Why I love Kenya’ on-line campaigns
Nairobi, 04th June 2014
The Kenya Tourism Board (KTB) has launched an on-line media campaign on tourism recovery as part of the strategies to reassure tourists of Kenya’s safety.
This is coming at the backdrop of travel advisories issued by some of the foreign missions from the top tourist source markets, a situation that has dealt a blow to the destination’s image.
With the campaign theme; #Why I love Kenya, KTB is rallying tourists, celebrities, corporate bodies, public and the private sector and friends of tourism sector to tell the world about the uniqueness of the country and how tourism business activities are ongoing despite the travel advisories.
Riding on Kenya’s pride as the world’s leading safari destination, KTB will be engaging audience to send good will messages accompanied with images of tourism sites through the social media platform.
“I appeal to Kenyans to rally together and use the hash tag #why I love Kenya to spread the word that Kenya is the country to visit and get the country tourism flourishing” says KTB Managing Director, Muriithi Ndegwa
He said besides other strategies employed to re-assure tourists of Kenya’s safety, the online media strategy, he added, will widen the scope.
Ndegwa said it was re-assuring to note that despite the travel advisories, tourists have demonstrated their love and confidence on Kenya and are continuing with their holidays in the country.
“I am happy to note that the beginning the new 8th wonder of the world that is the annual wildebeest migration in Maasai Mara Game Reserve will trigger more bookings as a result of expected increase of tourists to the country.
For more information contact md; or wwalya and communications
For more information on the country visit www.magicalkenya.com
