KENYA TOURIST BOARD SEEKS NOVEL WAYS TO MARKET THE COUNTRY
A source close to the Kenya Tourist Board has confirmed that arrangements are being finalized to produce a theatre play named Out of Africa The Magic of Kenya due to be launched in some of Kenyas key European markets later this year. Shows are due in the Netherlands, Belgium, Luxemburg and Denmark but according to the source this may only be the beginning of spreading the activity further into the EU, or else use similar shows in emerging and new markets, where KTB intends to showcase Kenya as a safari and beach destination with immense cultural and historical background too.
No information could be obtained though if Kenya would intend to showcase the performance at the annual World Travel Market in London in November this year, when the world comes to the UK for the years last big tourism trade fair to discuss trends and performances, but also to sign crucial contracts for 2013 and beyond.
Visit www.magicalkenya.com for more information on the countrys wide range of attractions or else click on to the site of Kenya Wildlife Service for details on the countrys safari attractions via www.kws.org. KWS presently managed 23 national parks incidentally 20 of them already rebranded under KWS new branding and park identity programme, 28 national game reserves, 4 marine national parks, 6 marine national reserves and 4 game sanctuaries.
KWS in conjuction with Magical Kenya is also promoting an increase in domestic tourism and last year launched their promotional social media platform #TembeaKenya, which is taking leading social media multipliers to parks, reserves and sanctuaries to popularize visiting the countrys wildlife attractions amongst Kenyans themselves. Watch this space.
