(Posted 29th June 2024)
Influencer Marketing a Key Strategy in Boosting Local Tourism
Influencer marketing is gaining traction with tourism boards exploiting to spur travel and ignite new interest in destinations.
Kenya is already tapping into this niche market segment and is extending the initiative to the wider East Africa Community (EAC) as it seeks to promote an integrated EAC tourism circuit that will not only boost travel locally but also position the region as a prime tourism hub serving both regional and international visitors.
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Tourism Villages showcasing Kenya’s Cultural Potential
Kenya’s rich cultural heritage is on full display through the UN Tourism Best Tourism Villages initiative, with Olorgesailie setting the standard in 2021.
This program highlights rural destinations that epitomize the essence of Kenyan traditions, aiming to boost local tourism by encouraging visits to these unique villages.
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Kenya The Home of Human Origin
Kenya is the cradle of humankind and home to some of the earliest known hominid ancestors. The ancient remains of Turkana Boy, a nearly complete skeleton of a young Homo erectus, found in Kenya providing evidence of Kenya as the home of human origin.A visit to the destination offers a glimpse into the origins of mankind. The northern Kenya region, where Turkana Boy was found, provides insights into how the early ancestors lived.
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Paris Olympics 2024:The Champions are Coming
The upcoming Paris Olympics from July 26-August 11 will be an opportunity for Kenya’s sporting stars to shine on the global stage. Kenya will be looking to highlight its reputation as an athletic powerhouse and tourism destination beyond just sports.
Some of the stars to watch include Faith Kipyegon, voted Woman Athlete of the Year in 2023, Africa’s fastest man Ferdinand Omanyala, 800m World Champion Mary Moraa, and marathon great Eliud Kipchoge targeting a third consecutive Olympic gold among many others.
