KENYA TOURISM ASSURES FRENCH MARKET OF VISITOR SAFETY
(Posted 30th September 2014)
Top Resa, France’s premier tourism trade show, which ended in Paris last week, saw a significant presence from the Kenya private sector and the tourism board, courting one of Europe’s biggest source markets for tourists travelling abroad.
With Kenya Airways now flying five times a week between Nairobi and Paris, using their state of the art B787-8 Dreamliner, nonstop connections between the two countries give French tourists easy access to Nairobi, the national parks and game reserves upcountry and the beaches north and south of Mombasa.
The Kenya Tourism Board made sure that enough time for B2B contacts was available for those promoting the country and held a cocktail function bringing together the French tourism industry’s who is who.
In a statement received from KTB did the organization leave no doubt that they will spare no effort to have French visitors return en masse to Kenya:
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On the eve of the French trade fair IFTM Top Resa 2014, Kenya Tourism Board invited all major French tourism professionals featuring Kenya in Paris around a cocktail in September 22nd, 2014. It was the opportunity to discuss about Kenya and meet their expectations in terms of recovery of the destination on the French market. More than 50 French tourism professionals – tour-operators, airlines, destination management companies and hoteliers – have participated to this B2B evening dedicated to Kenya organized on Monday September 22nd evening at the restaurant Le Zango, in Paris. During this evening cocktail, the participants came to reaffirm their attachment and support to the destination, but also shared with the members of Kenya Tourism Board their expectations to recover the destination on the French market. A SERIES OF B2B ACTIONS WILL BE IMPLEMENTED ON THE SHORT TERM |
| Mrs. Jacinta Nzioka, Marketing Director of the Kenya Tourism Board, and Mr. Daniel Karira, Regional Marketing Manager in charge of the French market, presented all major actions targeting B2B segment scheduled in the coming months.
At the end of key meetings scheduled during the French trade fair IFTM Top Resa, a delegation of 5 French tour-operators will participate in the 4th edition of the trade fair in Kenya called Magical Kenya Travel Expo (MKTE – Magical Kenya Travel Expo) from October 8th to 10th, 2014. A familiarization trip will also be organized before the fair to increase their knowledge on Masai Mara, Lake Nakuru and Lake Naivasha. |
| As regards travel agents, Kenya Tourism Board will continue to organize training sessions so that they can easily sell the destination towards their clients. Kenya Tourism Board will also award some of the most active travel agents of the e-learning platform with a familiarization trip to Kenya.
B2C CAMPAIGNS ARE EXPECTED AT A LARGER SCALE IN KEY MARKETS To recreate demand from consumers and recover the situation, Kenya Tourism Board will mutualize its marketing budgets to implement a B2C campaign in various markets including France aiming at reassuring travelers that Kenya is a safe destination offering unparalleled product diversity. This communication strategy will allow Kenya Tourism Board to benefit from a larger impact, while respecting specificities and expectations from each market. |
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The upcoming Magical Kenya Travel Expo, in short MKTE 2014, will kick off next week at the KICC in Nairobi between the 08th and 10th of October and besides the trade fair also offer valuable insights into Kenya’s recent tourism developments through a symposium where speakers from within Kenya, the region and beyond will address the challenges and opportunities which await travelers and investors who come to the country.
For added information about Kenya click on www.magicalkenya.com or visit www.mkte.co.ke
