KENYA TOURISM ANNOUNCES VALUE ADDED PROGRAMME FOR MAGICAL KENYA EXPO
(Posted 25th September 2014)
The Kenya Tourism Board, now in the final run in towards the 2014 edition of the Magical Kenya Travel Expo, has now announced the added programme components which will add value for the 150 hosted buyers, other invited guests, exhibitors and participants in East Africa’s most important tourism trade expo.
The Expo, taking place at the Kenyatta International Convention Centre, is expected to draw thousands of visitors from across the region to update themselves on the latest developments in Kenya’s tourism industry, from the coast over the parks to the mountains and the lakes and the seminars available free of extra cost will no doubt enhance the entire trade fair experience.
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Dear Travel Partner,
Greetings from the Kenya Tourism Board.
As you are well aware KTB will be hosting the fourth edition of the MagicalKenya Travel Expo from the 8th –10th October 2014. In a bid to enhance the overall expo experience, we have organized seminars on Tuesday, 7th of October, 2014, from 8.30 a.m. to 6.00 p.m., at the same venue as last year (Aberdare/Lenana Hall, KICC), a day before business days. This will be the second edition of the seminars after a very successful session in 2013, The theme for this year’s seminar will be: Learning, Solutions. Sharing Experiences. Collaboration. The inclusion of the seminars is to to present a platform for you as a member of the Kenya Travel Trade and KTB partner to benefit from the presence of international presenters who will be sharing useful information on tourism trends. These speakers are considered authorities in their field of expertise as well as opinion leaders. The presentations will be followed by panel discussions from the Kenya travel trade and depending on the topic of discussion, presentations will be limited to 30 minutes followed by panel discussions.
There will be exciting topics which will span on various areas such as crisis management and recovery, market development and diversification, capitalizing on events, sustainability, domestic tourism, research, destination brand and product development. Specific topics and speakers are as follows:
· ‘Reinventing Kenya’s Tourism – Going beyond Nature’ – Dr Joseph Wadawi, Senior Lecturer, Centre for Tourism & Hospitality, Strathmore University
· ‘ Is market diversification and new market development the key to tourism sustainability?’ – Amanda Hills CEO, Hills Balfour UK, Destination PR and Marketing Agency
· ‘Recovering in Turbulent Times – Managing the erosion of Brand Equity’ – Eran Ketter (PhD) – Researcher and Lecturer in tourism marketing at the University of Haifa – Israel andJohn Bell – Crisis Consultant, UK
· ‘Building County Appeal’ – Anita Mendiratta, Founder & Managing Director, CACHET Consulting – South Africa
· ‘Optimizing on the Domestic Market – Insights on Challenges and Opportunities’ – IPSOS KENYA & KTB
· ‘Attracting Visitors through Events – Success stories’ – Phil Harte , CEO, Harte International
· ‘Going East? Insights from the Chinese market as a potential source market’ – Pankil Shah, Senior Project Manager, FieldGlobal
The key intended target audiences will include the following:
· CEOs/MDs, Heads of Marketing and PR, Heads of Sales and Heads of Strategy from your respective institutions.
· MKTE exhibitors constituted of hotels, tour operators and travel agents. There will be also representation from various counties and regional tourism boards as well
· Airline representatives
· Trade Visitors
· Government officials from institutions involved in tourism
· Representatives from Corporate institutions
· County Governments
As such MKTE will be a one stop shop for creating contact, engaging business and optimizing on information on the latest trends in the tourism arena.
This email serves as an invitation to you to take advantage and optimize on the information that will be availed to you during the seminars. Details on the finalized programme will be shared with you upon registration.
To register, please fill in the attached registration form and send to Michael Riungu – mriungu with Betty Ingwe –ingwe and Melanie Chebet – melanieon copy by Friday the 26th of September 2014
Space for the seminar is limited and the seminars will be FREE OF CHARGE. It is therefore IMPORTANT to note:
· The seminars will be on FIRST COME, FIRST SERVED basis. You are therefore requested to register as early as possible. KTB reserves the right of admission
· There can only be ONE representative per organization for each session. The rationale behind this is to allow all stakeholders an equal opportunity to participate.
· For uninterrupted flow of the process, seminar participants are requested to confirm registration at the registration desk at least 15 minutes before the commencement of the next session. The desk will be located outside the conference hall
We look forward to your registration and participation.
Regards,
Jacinta Nzioka & the KTB team
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