(Posted 12th April 2023)
Tourism Numbers : Good Prospects in 2023 as Kenya records 59% increase in arrivals
Tourism arrivals into Kenya in the past two months of the year rose by 59.3% compared to same period last year, signaling good tidings for the sector.
During the period (January and February), Kenya received 293,440 arrivals up from 184,228 recorded in 2022.
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Potential Market : Follow Gen Z to Social media
The popularity of social media-influenced travel is mostly concentrated in two segments: younger travellers and leisure travellers. Almost 40% of Generation Z (‘Gen Z’) travellers (aged in their mid-20s or below) use social media platforms to plan their holidays, compared to just 29% for older generations according to WTTC consumer trends 2023.
Among younger travelers, social media platforms rank even higher than ‘Information from friends and family’ and ‘a random online search’ as a source of decision-making.
Conservation : Tracing the Northern white Rhino for conservation
Kenya has immortalize Sudan – the last Northern White Rhino and the world can now relive the memorable life of the last male white rhino. The taxidermy of the rhino was brought back to Kenya from the Czech Republic, marking a major milestone in the conservation of rhino species.
The taxidermy is available for viewing at the National Museums of Kenya. The world can learn about this species which now only has two female rhinos remaining
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Market Focus : Family and group visits best bet for the Indian market
India is among the top six performing markets for Kenya, and for those looking to getting visitors from the country, families and group travels are to go for- and Kenya has all that it takes to make this target group prefer the destination.
Moreover, the Ultra High Net worth Individuals (UHNIs) and High Net Worth Individuals (HNIs) are growing exponentially along with increase in disposable income amongst the upper middle-class families who now treat travel as a necessity and not typically a luxury.
