(Posted 21st March 2024)
Why you should enlist influencers in your marketing
Visitors enjoying a game drive in a National Park.. Influencers are impacting positively in marketing of tourism – (File photo)
Social media influencers and content creators have become a key source of vacation inspiration, they are becoming travel providers themselves, and the facilitators of direct bookings through their varying channels.
Leveraging the first-hand experience that travel influencers have, many content curators are now designing and hosting their own group trip. With themed tours and specialist experiences for their followers to book, influencers are taking online communities offline, and away from the crowds
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If you are banking on corporate travel, then you are on track
A past KTB meeting with industry players. Corporate travel is one of the segments to look for.
(File photo )
According to Deloitte’s corporate travel study, Navigating toward a new normal, corporate travel spend will approach 80% of 2019 levels by the end of 2023 and reach 95% by the second half of 2024.
While trips to build client relationships and support team collaboration remain key to business success, costs are a significant concern.
Art addicts to lead travel
Travel centered on art is poised to be a leading luxury travel trend worldwide according to the Pacific Asia Travel Association 2024 report.
Beyond the tourist trail museums and galleries, the culturati seek unique art festivals, cities with a cool art scene (from indigenous to modern) art shopping trips and visits to local artists’ studios. The Pacific Asia region lends itself well to this trend, offering a variety of options.
Kenyan travel trade angles for more travelers from North America
A cross section of tourism players in a past KTB event. Travel agents are looking up to North America to grow arrivals into Kenya (File photo MKSE)
KTB will lead a delegation of 26 private sector partners for a marketing road show in the cities of New York, Boston and Toronto in Canada from 19th -24th March
The road show seeks to strengthen business engagements with travel trade partners and showcase Kenya’s diverse tourism products and experiences including wildlife safaris and conservation tourism to the North American consumers.
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