PREMIUM BRANDS CHOOSE NAIROBITO OPEN SHOP IN EAST AFRICA
(Posted 22nd December 2015)
The Luxury Network earlier this week announced its entry into Kenya, a testament to the continued growth of high net-worth individuals and the big spending consumer segment seeking premium experiences within the local market.
The Luxury Network is a private consortium of premium brands now present in several capitals around the world. With 30 offices worldwide and over 500 luxury brands members, The Luxury Network provides a targeted approach to marketing, providing its members with unparalleled access to valuable, pre-qualified, high net worth private clients, regionally and from around the globe through its member network.
Michael Mwai, CEO of Luxury Network Kenya is a former Executive Director of BNI (Business Networking International). He said on the occasion of the launch in Nairobi: ‘Having worked with luxury brands in the Kenyan market for several years, there was a clear need for a hub between companies in this segment. The goal is to create dynamic synergies between brands that can lead to startling and exciting results. The luxury market in Nairobi is growing rapidly and it seemed fitting for us to open office here. We are really excited to create a collaboration between some of the best players in this market‘.
The Luxury Network Nairobi aims to bring together premium and luxury brands and service providers to generate and develop brand awareness and explore business development opportunities under the umbrella of affinity marketing.
The Luxury Network’s business model connects, structures and rolls out exciting new business development activities between their member brands at senior decision making level, providing a professionally endorsed route and direct access to each other’s pre qualified high net worth private clients
Founding members of the elite network gathered for an informal session at the Sankara Nairobi Hotel eager to kick start innovative campaigns within the Kenyan market for 2016.
Aziz Fazal, Director of Little Red added his voice when he commented: ‘Little Red Unmistakably is honored to be a member of the Luxury Network. We will be showcasing some of the most luxurious clothing brands of the world within the network and in conjunction with future events. Our expectations for 2016 will revolve around the luxurious Su Misura events by the Master Tailors of Brioni, Stefano Ricci, Ermenegildo Zegna, Georgio Armani and also the Italian Master Shoe and Leather House of Salvatore Ferragamo in Kenya‘ all brands designed for the discerning customer seeking bespoke solutions for their shopping needs.
Carolyne Achieng Ogutu, PR & Marketing Co-ordinator for founding member RMA Motors also added her voice, saying: ‘It was a great pleasure to meet a group of like-minded brands. Of greater essence is the development of member synergy and the value that can be created by working together; especially considering the calibre of the brands represented‘.
Founding brands in Kenya currently include a host of luxury fashion brands, designer furniture, cars, private jet services, technology, bespoke travel and brand management:
· Landrover, Jaguar and Range Rover through the RMA Motors Group http://www.jaguar-kenya.com/
· Brioni, Zegna and Ferragamo through Little Red, Unmistakably http://littleredafrica.com/
· Kartell and Alessi through Karibu Italty http://www.karibuitaly.com/
· English Point Marina http://englishpointmarina.com/
· Bombardier Aero http://www.bombardier.com/en/worldwide-presence.html/middle-east-and-africa
· Apple and Beats through Elite Digital Solutions http://elitedigital.co.ke/apr/index.html
· Africabs Tours and Safaris http://africabstours.com/
· SHK Consulting http://www.shk.co.ke/
The promoters have already said that in 2016 the group will see a host of premium brands join the network to drive mutual collaboration for exclusive consumer experiences within Kenya.
For 2016, Fazal further highlighted ‘We hope to organize the "Main Sail" event at the English Point Marina of Mombasa in conjunction with the world famous Hugo Boss Sailing Team‘ which would be a first for sub-Saharan Africa and another feather in the hat of Kenya promoting herself as a leading tourism and safari destination on the continent.
