Network with the media to bring them on your side Minister tells new press unit

UGANDA’S MINISTRY OF TOURISM LAUNCHES NEW MEDIA UNIT

(Posted 06th July 2015)

Hon. Maria Mutagamba, Uganda’s Minister for Tourism, last week launched a new media unit to finally tackle wrong perceptions about the country and put positive messages about tourism, culture and related topics into the public domain.

The so called Tourism Communications Working Group will be headed by the Ministry’s Head of PR Mrs. Emma Mugizi, assisted by a further six regular members drawn from across the ministry’s various departments and agencies under its supervision.

From Minister to Permanent Secretary to the head of the working group was the message unanimous that it was important to provide facts and figures to the global media and promote good news about Uganda’s tourism attractions, parks and society events.

Uganda in the past often failed to respond adequately and promptly when negative news emerged on international television channels, in newspapers and magazines. It is hoped that the new unit will finally be able to put those shortcomings behind and engage with global, regional and local media organizations and key media individuals. Deliberate networking with the media in fact must include those using the new age channels like social media and blogs, to create an overall better picture of the country abroad by tapping into all available resources. Minister Mutagamba in fact called the launch a step into the right direction.

Information about the country’s wide variety of attractions and its national parks is available via www.visituganda.com and www.ugandawildlife.org