(Posted 05th September 2024)
The best MICE brands from across the globe have been revealed at the 5th annual World MICE Awards Gala Ceremony in Ho Chi Minh City, Vietnam.
The strength of Dubai’s MICE sector was acknowledged with the UAE emirate voted ‘World’s Best MICE Destination’. Dubai World Trade Centre took triple honours, winning ‘Middle East’s Best Convention Centre’, ‘World’s Best Professional Exhibitions Organiser’ and ‘United Arab Emirates’ Best Convention Centre’. Museum of the Future enjoyed a fruitful evening, claiming ‘World’s Best MICE Event Venue’ and ‘Middle East’s Best MICE Event Venue’.
Destination winners this year included Ho Chi Minh City, Vietnam awarded ‘Asia’s Best MICE Destination’ and ‘Asia’s Best Incentive Destination’, Lima, Peru was named ‘Latin America’s Best MICE Destination’, while Saint Lucia walked away with the title ‘Caribbean’s Best Corporate Retreat Destination’. Lisbon retained the title of ‘Europe’s Best MICE Destination’ and Los Angeles won ‘North America’s Best MICE Destination’.
In the aviation sector, Qatar Airways took the titles ‘Middle East’s Best MICE Airline’ and ‘World’s Best MICE Airline’ while Vietnam Airlines was voted ‘Asia’s Best MICE Airline’ and Kenya Airways walked away with ‘Africa’s Best MICE Airline’.
Graham Cooke, Founder, World MICE Awards, said: ‘What a magnificent event! It has been truly memorable celebrating with our winners here in Ho Chi Minh City. World MICE Awards has had the privilege of recognising brands that are stellar examples of excellence in their field. My congratulations to each of them.’
Other winners include Venice, Italy (‘World’s Best Incentive Destination’); IMEX Frankfurt (‘World’s Best MICE Tradeshow’); Vietravel (‘World’s Best MICE Organiser’); InterContinental Hotels & Resorts (‘World’s Best MICE Hotel Brand’); and Waldorf Astoria Doha West Bay (‘World’s Best New MICE Hotel’).
The results follow a year-long search for the world’s leading MICE brands. Votes were cast by MICE industry professionals and the public, with the nominee gaining the most votes in a category named as the winner.
No African country, property or service provider however made it into the World Category of the event, a setback for destinations like Cape Town in South Africa, Kigali in Rwanda, Casablanca in Morocco or Cairo in Egypt.
For a full list of winners visit the World MICE Awards website.
