(Posted 16th March 2024)
A new era of innovative growth including exciting product reveals are in the pipeline
In a major development, the GCEO said a new First Class cabin will be introduced by Qatar Airways
His strategy for Qatar’s national carrier includes pioneering innovation in digital technologies, products, fleet growth and employee engagement as Qatar Airways continues its global expansion
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, has revealed several major new developments in line with his vision for the future of Qatar Airways. Designed to invigorate the global airline and its group of businesses, his roadmap for success includes innovation as the key pillar, which is reflected in Qatar Airways’ upcoming products and services – including the introduction of new First Class cabins on some of its fleet.
In an exclusive interview with CNBC – his first since being appointed Qatar Airways’ Group Chief Executive Officer in November 2023, Engr. Badr Mohammed Al-Meer stated: “This is a new era.”
The far-ranging interview touched on the overall positive outlook for the Group as Engr. Al-Meer detailed his approach to developing a high yielding concept for Qatar Airways’ new First Class cabin.
Qatar Airways Group Chief Executive Officer, Engr. Badr Mohammed Al-Meer, stated: “Based on the demand from certain sectors, we see a high demand for First Class, and as such, have decided to introduce a newly-designed First Class cabin unique to Qatar Airways. No one can develop a First Class cabin better than us – we are combining the experience of flying commercial and executive jets to develop something new. We are 70 to 80 per cent ready and are only finalising colours. We are hoping to announce it soon.”
Engr. Badr Al-Meer further revealed Qatar Airways’ redesign of its premium Qsuite set to debut at the Farnborough International Airshow in July 2024. Qatar Airways’ award-winning Qsuite Business Class challenged industry norms when it was launched in 2017, and continues to be a benchmark for the aviation industry.
Qatar Airways GCEO also stated that the competitive aviation landscape in the GCC region is helping raise the bar when it comes to customer experience. He stated that the pressure is on for potential rivals, and he welcomes any challenge for Qatar Airways. He remains confident in Qatar Airways continuing to hold onto its market leading position in the future to outshine any competition.
He also underlined the ways in which digital innovation is helping drive organisational efficiencies, as the airline continues to announce exciting new routes in growth markets including China and India, further enhancing Qatar’s position as a gateway to the world.
Qatar Airways currently serves over 170 global destinations, and will soon launch inaugural flights to Hamburg and Tashkent, and resumed flights to Lisbon and Venice. Qatar Airways will also resume several summer seasonal routes, including Adana, Antalya, Bodrum, Marrakesh, Mykonos, Sarajevo, and Trabzon.
Engr. Badr Mohammed Al-Meer was appointed Group CEO in November 2023, following the sudden retirement of his predecessor Akbar Al Baker, and he immediately focused on introducing innovative programmes to benefit both passengers and the airline’s global 60,000 strong workforce.
In fact, in his first message to employees, he stressed the importance of cultivating trust and empowerment in the work culture. Since he assumed the leadership of the Qatar Airways Group, various workplace initiatives have been successfully introduced that continue to improve employee satisfaction.
