REUNION’S 2015 TOURISM FORUM FOCUSES ON CHINA
(Posted 01st April 2015)
Since 2009 has the Professional University Institute (IUP) Tourism Institute of Business Administration (IAE) of Reunion every year organized a symposium with a tourism related theme. Between celebration and reflection, this annual event aims to contribute to the dynamic marketing of destination Reunion. This year’s conference under the theme ‘Reunion – China Land’ will take place on Thursday, 02nd of April in the capital St. Denis.
The full day meeting will allow many of the Reunion tourism stakeholders to discuss the topic extensively to answer two major questions:
- "What are the cultures of different parts of China, which have marbled, which have merged, which are acculturated in a Reunion for?"
- "What are the bridges, media, products for an interchange between China and Reunion tourism market is sustained?"
In ancient times a stop on the route to India was the island of Reunion’s history influenced by people from Africa, Madagascar, Europe and Asia. The theme ‘Reunion – China Land’ was chosen for the fifth edition of the conference to recall the historical bridge the island formed between Africa and the Middle Kingdom. For if China has influenced formation of an east-south trade route, this route today deserves to be developed in the same geographical sense but in favour of a Reunion tourism.
To comprehensively discuss this thesis will the agenda for the day include such issues as
- combine common sense, tradition and modernity;
- innovate and surprise;
- to stay competitive (create jobs and be profitable);
- married tourism and nature;
- to respect binding commitments (labels and certifications);
- to be the international standards with advanced technological solutions;
- to integrate innovative technologies without losing its soul.
The objective of the 2015 tourism conference is to bring together the staff of the University, students and professionals at large (public and private) in order to develop pilot activities for tourism which can benefit the dynamic marketing of the island of Reunion.
