REUNION PROMOTES THE ISLAND AS A PRIME WEDDING AND HONEYMOON DESTINATION
(Posted 24th November 2015)
Alongside 45 exhibitors from the wedding industry, the island of Reunion also exhibited at the Bourges Wedding fair where the islands’ tourism marketers shared a booth with the tour operator Thomas Cook. The tour operator promoted the island as the only honeymoon destination. Reunion Island Tourism (IRT) took advantage of this tremendous opportunity to confirm the positioning of Reunion as a premier honeymoon destination in the Indian Ocean.
According to the latest statistics available are weddings and honeymoons on the rise. With 241.000 marriages in 2014, the sector apparently does not know the word crisis. On the occasion of the wedding exhibition more than 500 visitors, including brides and grooms to be, crowded the space of the tour operator Thomas Cook asking to know more about the island and wanting to know the location of .Reunion.
For the IRT, the goal of the participation in the wedding and honeymoon show was to inform and guide the bride and groom market in choosing their honeymoon destination. While at the show did Reunion enjoy the full attention from the public. Future couples and accompanying persons showed a real interest in the island and requests for many quotations of honeymoon packages for travel were made ??directly to the Thomas Cook agency.
Through the participation of IRT at the Bourges Wedding and Honeymoon Fair is work continuing to create a special image for the destination with the objectives: develop honeymoon stay packages for Reunion and then consolidate and sustain the positioning of the island on this important niche market.
