REUNION TOURISM DELEGATION ENROUTE TO BERLIN FOR 50TH ITB
(Posted 02nd March 2016)
Germany is the second most important European market for destination Reunion after mainland France. The International Tourism Exchange Fair (ITB), is held in Berlin from 9 to 13 March, and largely considered as the most important fair of the tourism industry internationally. It represents an excellent opportunity for Reunion Island Tourism (IRT) to promote the destination with professionals but also the general public.
The world’s largest tourism fair and the leading exhibition for tourism professionals in Europe and the world, ITB hosts this year more than 10,000 exhibitors coming from 180 countries. Some 180,000 visitors are expected during this leading exhibition which lists exhaustively the international tourism destinations.
The IRT, aware of the impact of both economic and media with a presence in the ITB, will represent the island of Reunion destination on stand 132 with an area of 110 m² in Hall 20, which is dedicated to Indian Ccean area. Together with IRT will 20 co-exhibitors composed of local tourism professionals be present in Berlin: The hotel establishments Akoya ***** Hotel & Spa, Blue Margouillat Seaview Hotel ****, Diana Dea Lodge & Spa **** Le Nautile *** Beach & the Juliette Dodu *** the Tsilaosa ***, Lodge Roche Tamarin & Spa ****, the Palm Hotel & Spa ***** & Iloha Seaview Hotel ***, the Relais de l’Hermitage ***, St. Alexis Hotel & Spa **** the Swalibo ***, Villa Delisle Hotel & Spa ****, Côté Sun Hotels group, the group Exsel Authentic Hotels, the Club Reunion Hotels (UMIH), incoming agencies Anthurium Connections Meeting, Mille Tours, Tours Papangue, Summertimes and the island’s homeairline Air Austral.
For the IRT, the presence of Reunion at ITB Berlin focuses on several objectives:
- Increasing the recognition and visibility of the island
- Sustaining existing relationships with tourism professionals and develop new contacts
- Present new attractions and new partners on the ground
- Finalizing the marketing action plan established for the year 2016
The doors of the ITB will be open daily from 10am to 18pm. From 9 at 11 March 2016, trade visitors will have the opportunity to discover the products and meet the exhibitors of Reunion. The days of 12 and 13 March 2016 will also allow the public to walk through the aisles to meet tourism professionals from Reunion.
A networking event to attract international professionals
On Thursday, March 10 will invited guests and trade relations have the opportunity to meeting Reunion tourism professionals during a cocktail party at the stand of the IRT.
This networking event will be an opportunity to expand their customer base B2B, but also to promote the destination with these influencers in a relaxed atmosphere.
For tourism and travelers professionals interested to meet the Reunion team, find the island of Reunion daily, by appointment, from 9 to March 13 at ITB Berlin: Hall 20 – Stand 132!
More destination information can be found via www.reunion.fr
