VISIBILITY CAMPAIGN EXPECTED TO BRING MORE GERMAN TOURISTS TO REUNION
(Posted 06th September 2017)
From August 23rd to October 02nd will La Réunion Tourisme launch a major new communication campaign in the biggest cities of France and Germany.
One year after presenting its new signature slogan, the ‘Intense Island‘, at Top Resa 2016, and launched its first communication campaigns at the end of last year, the island of La Réunion Tourisme is visible again in a major communication campaign in its priority markets.
Succeeding, among other things, in the co-branding operation with Voyages-sncf.com , displayed on one of the rotundas of Boulevard Haussmann in Paris, and more recently the Tour of beaches of the island of Reunion, which touched thousands of potential tourists on the coasts of France, the current communication campaign takes place in the cities of Paris, Rennes, Lyon, Toulouse, Bordeaux and Marseille.
In Berlin, Düsseldorf, Frankfurt, Hamburg, Cologne, Munich, Hannover and Stuttgart, the general public can see and enjoy images of the Reunion’ countryside.
The public will be able to rediscover the visuals of the countryside in the colors of the intense island, mainly in stations and transport stations, on the back of bus, bus shelters and close to strategic places like the building of BFM TV, the Galeries Lafayette and the Parc des Expositions at the Porte de Versailles in anticipation of the Top Résa 2017 exhibition.
The objectives are:
• creating a strong reputation around the new signature slogan
• present the four key themes defined by the IRT roadmap: well-being, culture, gastronomy and nature.
These themes occupy a major place in this new spoken word whose main thread remains the living together. IRT has also chosen to communicate on digital by proposing offers from several tour operators in all European markets (France, Benelux, Switzerland, Germany).
More information about Reunion can be accessed via www.reunion.fr
