REUNION ROLLS OUT HIGH VISIBILITY CAMPAIGN IN GERMANY AND AUSTRIA
(Posted 14th March 2017)
Reunion, also known as the ‘Intense Island‘ is following up on their team’s success in Berlin with a high visibility campaign in Germany and Austria, lasting until the end of May this year.
A large visual display campaign has been organized in cities with high purchasing power in Germany and Austria.
On March 01st already did IRT, short for Isle de Reunion Tourisme, launch a vast communication operation on the German-speaking markets. More than 300 posters showcasing the island were put up in the largest cities of Germany and Austria. Four display formats, installed in places of high affluence are aimed to attract potential holidaymakers from these two German-speaking countries to the island of Reunion.
The dates and locations of the poster campaign in Germany and Austria are in:
Germany
- From 1 March to 30 May 2017: 150 displays in Munich.
- From March 24 to April 3, 2017: 34 displays installed in Frankfurt, Hamburg, Munich, Dusseldorf, Berlin and Cologne.
- From 24 to 3 April 2017: 70 displays in Frankfurt, Hamburg, Munich, Dusseldorf, Berlin, Cologne and Stuttgart.
Austria
- From 1st to 31st March 2017: 51 displays installed in Vienna, Neunkirchen, Melk, Wels, Attnang, Gmunden, Salzburg, Kitzbühel, Landeck, Feldkirch, Neusiedl, Mattersburg, Graz, Klagenfurt.
For more information about destination Reunion click on www.reunion.fr
