REUNION TOURISM LAUNCHES FIRST NEWSLETTER OF 2015 FOR GERMAN MARKET
(Posted 10th February 2015)
From IRT’s first German language e-newsletter of 2015 were the recipients able to discover the wide range of tourism attractions from scuba diving to hiking across the island to exploring the underwater wonders of the Indian Ocean and on to a complete overview of Réunion throughout the seasons. Over 18.000 recipients across Germany, Austria and Switzerland received the mailing, giving them up to date information about events and current developments, which includes even details on the current eruption of the Piton de la Fournaise volcano.
The e-newsletter contains for the first time sections dedicated to news and special offers. With the cooperation of local partners and of tour operators based in the German market, the objective is to develop the sale of packages to the destination Reunion by more widely distributing information about the island. The German speaking countries of Europe remain a key market for visitors to Reunion island and dedicated promotions and marketing activities are again scheduled for the entire year in Germany, Austria and Switzerland.
Find out more about the island’s attractions by clicking on www.reunion.fr
