20 YEARS AND COUNTING …

(Posted 17th August 2017)

To celebrate its twentieth anniversary, La Réunion’s regional tourist booking platform launched a special dedicated marketing campaign. Enjoy the 20% discount on a selection of tourist services for 20 days to celebrate the 20th anniversary of the regional booking platform!

Established in 1997 by the Maison de la Montagne, the Association of Gîtes de Montagne Managers (AGGM) and the Relais Départemental of the Gîtes de France of Reunion Island, the regional tourist reservation platform of the destination Réunion has been driven since 2009 by L Island of Reunion Tourism (IRT). A genuine tourist development tool for the destination, the regional booking platform supports, invigorates and commercialises the local offer in terms of tourist accommodation and activities: guest rooms and holiday rentals (Gîtes de France, Clévacances) Hiking, hotels, car rental and transfers, outdoor recreation, cultural outings … Today, almost 300 private and institutional professionals rely on the regional reservation platform. With a turnover of more than € 3.3 million , 80% of which is redistributed to the local tourism sector , the regional reservation platform has been a major economic player alongside the Réunionnais for 20 years now!

Several marketing channels are now deployed:

By IRT

• On the Internet: www.explorelareunion.com
• By phone: 0262 90 78 78

By the Fédération Reunionnaise de Tourisme (FRT) and local tourist offices

Presence of tourist information offices at the airports of Roland Garros and Pierrefonds, in the city of Saint-Denis, Sainte-Suzanne, Saint-Gilles, Saint-Leu, Port, Cilaos, Etang-Salé , Saint-Pierre, Saint-Philippe, Entre-Deux, Saint-André, Sainte-Anne, Salazie, the Plains of Palmistes, Tampon, Bras-Panon and the Tourist Office From the Wild South to St. Joseph.

By incoming agencies

Alizoa Voyages, Anthurium Tourism, Azot’Tour, Bourbon Tourism, Corail Counter, Meeting Connections, Dream Off Reunion, Horizon Reunion, Thousand Tours, Papangue Tours, Meeting Towers, Trails and Discovery, Summertimes and Yes We Can Travel.

All of these marketing channels not only allow the general public to access a wide range of services and reservations, but also to travel agency networks and external tour operators to build their tourist circuits around the destination.

The regional reservation platform is also affiliated to the national network Tourism & Territories . This network, active for 40 years, is a guarantee of the importance of this tool dedicated to the tourist development of the island of Reunion.

In order to mark the anniversary of this anniversary, the operation "20 years" will be organized around the number 20!

This is a seduction, retention and marketing operation with the following objectives:

• Take advantage of the anniversary to make known the platform, to make memorize to the Reunionnais thanks to the redundancy of the number 20
• Give the platform a powerful media coverage by using all media – print, web and social networks

Group photo with partners on the occasion of the 20th anniversary of the regional reservation platform of La Réunion

The partners of the operation

Hiking trails

• Cirque de Cilaos: Gîte du Pavillon, Self catering La Roche Merveilleuse, Cave Dufour (Refuge du Piton des Neiges)
• Cirque de Salazie: Self catering La Mandoze, P’ti Blanc des O
• Saint-Philippe: Refuge of Basse Vallée, Self catering Théophane et Yoleine
• Saint-Joseph: Bed and breakfast La Rivière des Remparts
• La Plaine des Palmistes: Gîte de Bélouve, Self catering Le Pic des Sables
• Cirque de Mafate: Gite Chez Juliette, Gite Coeur de Mafate, Gite Yolande Hoareau, Gite de Roche Plate, Gite de Grand Place Cayenne, Gite de l’Ilet in Bourse, Le Mafatais • Saint-Denis
• Sainte-Rose: Gîte of the Volcano

Guest rooms

• Saint-Gilles: The Old Canon of St Paul
• La Plaine des Palmistes: The Citrus fruits
• The Avirons: Chez Mamie
• Cirque de Salazie: The Cimendef, Le Bélier
• Entre-Deux: The Beautiful Echappée
• The Plains of Kaffirs: Estagnon
• Saint-Paul: Le Bel Air Farmhouse, Le Ruisseau
• Saint-Pierre: Zoiseaux Paradis
• Petite Île: Orky Mel

hotels

• Saint-Denis: Hotel Le Saint-Denis, The Juliette Dodu
• Saint-Gilles-les-bains: Dina Morgabine, Tama Hotel, Les Créoles
• Cirque de Cilaos: Hotel le Cilaos
• La Saline les Bains: Hotel Le Nautile, The Swalibo

Holiday rents

• Saint-Pierre: Mon Repos n ° 90 – Mon Rest n ° 168 – Golden Beach
• Petite-Île: Orky Mel

Camping

• Sainte-Anne: The Pretty Woods

activities

• Canyoning: Evasion Kréol
• Eaux-vives: Aquasens
• Segway: Mobilboard
• Elliptical trainer : Elliptigo
• Recumbent bike: Atmosphere Pei
• Scuba diving: B’leu Océan
• Heritage Visit: City of the Volcano – Museum Stella Matutina – Museum of Decorative Arts of the Indian Ocean – Kélonia – Tourist Office of the North – Tourist Office of the East – Tourist Office of the West – Tourist Office CASUD