FRENCH CHANNEL O DOCUMENTS REUNION’ TOURISM PROMOTION ACTIVITIES IN GERMANY
(Posted 28th November 2014)
Vanilla Islands founder member Reunion has for some time now worked the German market with innovative advertising and marketing methods, attracting the attention of French TV Channel O which sent a team to Frankfurt to look behind the scenes of IRT’s office and efforts.
The news item of two minutes duration, will be screened in France during prime time TV, showcasing how IRT, short for Ile de la Reunion Tourisme, goes about their daily work to bring more German tourists to the island. In the feature will the following highlights be included:
- the daily work of the IRT team in Germany from their new premises located in the city center of Frankfurt, and an interview with the head of the DACH region (Germany, Austria, Switzerland) Nicole Anthony
· marketing actions in 2014 in cooperation with the agency Comeo such as treasure hunting with a bottle into the sea to find in the streets of Frankfurt and Munich, ambient marketing efforts on the airport carpet Munich, olfactory marketing efforts with high-end perfume box sent to more than 700 German travel agents as reported here recently
· a meeting between the team of ESRD in Germany and Comeo agency about the activities undertaken and results of 2014, at which the director of the agency Comeo Ernst was interviewed;
· the formation of the head of the Explorer Fernreisen travel agency in Frankfurt, followed by the presentation of the concept of high-end perfume box, through Mary Strecker, responsible for marketing and promotion of the destination Meeting on the German speaking markets.
This report will highlight the strategy adopted by IRT, as part of the promotion of the destination meeting on the so-called priority German-speaking markets of Germany herself, Austria and Switzerland.
For added details on Destination Reunion click on www.reunion.fr
